Kraft Heinz India launches perfume talc ‘Nycil Fresh’

Scented talcum powder that offers long-lasting freshness

Tamil Nadu, 20 September 2016: Nycil, leader in the prickly heat powder category from Kraft Heinz India enters the talcum powder segment with its new product ‘Nycil Fresh’ perfumed talc for women. Available in two variants, refreshing Blossom and pleasing Pearl, Nycil Fresh is developed with a special perfume lock technology that also releases fragrance when you sweat.

Kraft Heinz India launches perfume talc ‘Nycil Fresh’  pearl
 Nycil Fresh - Pearl

Kraft Heinz India launches perfume talc ‘Nycil Fresh’   blossom
Nycil Fresh - Blossom

‘Nycil Fresh Blossom’ and ‘Nycil Fresh Pearl’ are pure white powders that have an extremely soft and smooth texture that can be applied on the face offering a glowing fresh look. Suitable for all skin types such as sensitive, oily and dry skin; regular use of Nycil Fresh talc enhances the softness of the skin. Additionally a consumer research undertaken by the company has confirmed that 8 out of 10 women agree that Nycil Fresh gives long lasting freshness.

Packaged in attractive and convenient pack of 100 gms both the variants are economically priced at Rs.62 and will be available across all major urban and rural retailers in Tamil Nadu.

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go.

The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Onesand Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company.