IndiaFirst Life launches Connectify, a mobile application for a spontaneous customer connect

One-of-its kind mobile application to connect with customers’ real time, harnessing the power of social media and messengers
Real time customer connect; Spontaneous notification to customers
Ease of sharing marketing collaterals; reducing carbon footprint
Educate customers on financial awareness

IndiaFirst Life launches Connectify, a mobile application for a spontaneous customer connect
Mumbai, August 25, 2016: IndiaFirst Life Insurance, a joint venture between Bank of Baroda, Andhra Bank and Legal & General (UK) today, announced the launch of Connectify, an android based mobile application, to facilitate “on-the-go” connect with its existing and prospective customers.
This mobile application will facilitate updates on financial awareness, brochures and collaterals on IndiaFirst product suite, celebratory, health tips and industry/ regulatory information.
The users can customize each of these messages and share instantly on any digital platforms like social media, chat messengers and e-mail.
Commenting on the launch of Connectify, Rushabh Gandhi, Director- Sales & Marketing, IndiaFirst Life Insurance said, “In today’s world information has been available at click a button in a while having said that, the quality of information dissemination has improved multi fold in the last few years. Connectify is one such tool that equips our sales force to engage with their customer on a real time basis without compromising on quality, resulting in customer delight.”
Connectify, will enable users to send customized industry updates and also notify customers on the financial awareness. In addition, this tool will also facilitate health tips, to all customers.
It will have a complete bank of marketing collaterals and brochures along with the celebratory messaging, which will help reduce carbon foot print, due to shift in the way of sharing brochures and collaterals through digital platform. It will also reduce the human errors significantly, empowering the users with a powerful business tool.
“Our mission of “Securing lives, creating value” is the core of, all that we do at IndiaFirst. Through Connectify we look forward to add value and enhance our service to customers.” He added.

About IndiaFirst Life Insurance
Headquartered in Mumbai, IndiaFirst Life Insurance, with a paid-up share capital of INR 625 crore, is one of the country's youngest life insurance companies. It is promoted by two of India's largest public sector banks - Bank of Baroda and Andhra Bank along with UK's leading risk, wealth and investment company Legal & General. Bank of Baroda holds a 44 percent stake in IndiaFirst, while Andhra Bank and Legal & General hold a 30 percent and 26 percent stake respectively. IndiaFirst believes it can differentiate itself through simple, easy to understand products that are fairly priced and efficiently serviced. Today, IndiaFirst Life is present in over 1,000 cities and towns across the country through 10,000+ points of sale. The company garnered over INR 9,061 crore of assets under management as of 31st March, 2016. For details please visit: