An industry first “The Word on the Street, Straight to Your Screen” digital campaign by Aircel
India 26 July 2016: Aircel, one of India’s leading and innovative mobile service providers, known for its “customer first” strategy, today empowered the youth of Coimbatore by digitally showcasing the Aircel Street Plays in various colleges of Coimbatore. This unique and exciting youth engagement program tapped into the social media platform as at present it is the most popular medium with the young generation.
Actors from Aircel's 'Word on the street to your device' social campaign in full flow here in Coimbatore
Actors in action during the webcast of Aircel's social messaging play aimed at the youth of Coimbatore
Seshadri R, Circle Business Head, Rest of Tamil Nadu, Aircel with the artists of Aircel's digital social campaign aimed at the youth of Coimbatore
Students of one of Coimbatore's leading women's colleges watching the webcast of the Aircel social messaging initiative
The Aircel street plays which reached out to many young college students of Coimbatore carried a strong social message of ‘Swacch Bharat’, along with the introduction of the Aircel Buddy Pack which was specially designed to cater to the needs of today’s youth allowing them to be seamlessly connected. The Aircel street plays which was digitally showcased across various colleges of Coimbatore also welcomed the new students into their next citadels of learning and also encouraged senior students to be their guiding light and mentors.
Below are the details of the Aircel Buddy Pack:
Product
|
Product offerings
|
Validity
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SRC 222
Buddy pack |
Talktime-INR 100/-
Local and National calls @30p/ min 1GB Data- 3G/2G |
30 days
|
Speaking on the occasion, Sankara Narayanan, Strategic Business Head, South, Aircel said, “At Aircel, we always strive to reach out to our audiences and today we are very proud and excited to be one of the first telecom operators to organize this unique and innovative digital campaign to reach out to the youth of Coimbatore. Through this social medium, we not only want to get closer and better understand our valuable audience but also want to spread one of the most important social messages; that of Swach Bharat”.
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He further added, “As a customer centric organization, we follow a ‘customer first’ strategy where ‘customer listening’ is key and we are constantly driven by customer insights and feedback. The youth are an important base of our customers and at Aircel, we would like to ensure that through such unique campaigns, we not only create high brand visibility amongst the youth thus driving preference for Aircel but to also ensure that every young individual is a socially responsible citizen”.
Aircel constantly makes the ‘Extra’ effort to delight its customers, introducing innovative products and services that bring maximum affordability. The company believes in bundling the best of offers in its products to ensure that there is always an added benefit for customers.
About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, which are industry firsts, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses, being the first telecom player to introduce Facebook Voice Updates on Aircel, and many more. The Smart Pocket Internet data plans by Aircel truly changed the way mobile internet was perceived and consumed. The company has been the proud recipient of coveted awards such as Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia by Enterprise Asia, ‘Excellence Award for Security in Telecom 2012’ by Data Security Council of India (DSCI) an institution setup by NASSCOM®, ‘Best in class Learning and Development Awards’ for ‘Innovation in Learning’ and ‘Best Training Venue’ by World HRD Congress in 2013 and CLO Learning in Practice Award 2014 in the Silver category. For more information, please log onto our website www.aircel.com.