First ever campaign shot entirely by the cricketers themselves
May 16, 18.04 PM IST || Pocket News Alert
Kingfisher has rolled out one of the most innovative campaigns in recent times. The SINGING CRICKETERS are back and this time they are out celebrating on the streets of their respective cities interacting with their fans and shooting their own film, singing and dancing to the O la la Leo O jingle. What better endorsement to this iconic brand Kingfisher than this? The campaign boasts of many firsts and special highlights:
1st ever campaign shot entirely by the cricketers themselves
1st ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones
The TV campaign took 24 international cricketers & close to a 1000 fans to create this magnum opus
As the nation tunes in to watch and support their favourite cricketers, Kingfisher rings in the Good Times with a host of innovative activities for its fans. This season of T20 Premier league Kingfisher is proudly associated with six of the eight teams – Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.
Speaking on the campaign Samar Singh Sheikhawat, Senior Vice President, Marketing, UBL, said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”
In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.
This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’. Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers
Singing and celebrating on the streets of their respective home cities!