Siemens Home Appliances strengthens its foothold in Chennai, with the launch of its exclusive brand store

• Siemens Introduces its exclusive range of futuristic and technologically advanced buit-in as well as free standing home appliances

March 14 2016,  10.20 PM IST || Pocket News Alert

Chennai, 14th March, 2015: Siemens Home Appliances, Germany’s number one brand and Europe’s market leader in built-in kitchen appliances, has inaugurated their first retail brand store in Adyar, Chennai.

Siemens Home Appliances strengthens its foothold in Chennai, with the launch of its exclusive brand store

The exclusive 1350 sq. ft. Siemens brand store showcases its range in built-in and free standing appliances that makes the aspirational home, more accessible for the customers in Chennai. The store is located at Adyar, Chennai and will display products that not only stand true to the Siemens promise of innovation and technology, but also offer aesthetic design and easy to use functions.

Commenting on this retail expansion, Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, “Siemens has seen a phenomenal growth in India since our entry in 1997 and has continued to deliver an ace lifestyle to the Indian audience. South has been a key market for us, and with this store launch we reiterate our promise of increasing the accessibility to innovative appliances. Customers today aspire for an upgraded lifestyle and more leisure opportunities. With this brand store in Chennai, we are looking forward to cater to this enthusiastic crowd, who are open to embracing futuristic, aspirational, stylish and innovative technology.”

“Kitchens are the ‘heart of homes’ and thus have become the new living room. With this brand store, we promise to provide an aesthetically appealing and technologically advanced kitchen, which is the aspiration of most customers. This store will also help reaffirm our India commitment to bring innovative technology to Indian homes.”

The Siemens store will offer an array of products in the built-in and free standing category that would define the ultimate in lifestyle for customers in Chennai. They provide a full range of premium products and services with an integrated solution. The flexible fitting and the cutting edge design of Siemens built-in appliances, provide easy integration with the kitchen furniture and home architecture. The free standing products have built-in intelligence which ensures it saves energy, reduces input and maximizes output. Siemens has always been a pioneer in innovation, design and technology for which it has been bestowed with various international awards. All the Siemens products involve detailed research and testing right from its conceptualization to manufacturing and thus ensure complete customer satisfaction. The products are a combination of superior technology with visually aesthetic designs.

The Siemens brand store, will be officially operational from 12th March, 2016 at
23 Adyar Bridge Road, Adyar, Chennai-600 020.

Siemens Home Appliances is renowned for constantly taking up technological challenges and enthused by developing forward-looking products, solutions and services. It combines the latest technology with improved functionality that results in pioneering products and solutions into benefits its customers can see and experience. Setting these benchmarks in the market, Siemens products cater to the most demanding and wide-ranging aspirations of a modern lifestyle. These superior standards are a result of Siemens’ decade’s long experience in manufacturing home appliances, ensuring that its products meet the most specific customer requirements.

About Siemens Home Appliances
Siemens is the market leader in Germany and the number one in Europe for built-in kitchen appliances. With 160 years of manufacturing experience, the company is synonymous with German creativity and high-performance products. Siemens designs are among the most energy– and water-efficient appliances in the industry. They have won prestigious awards like the reddot award over 180 times, including 4-time ‘best of the best’ award and the iF prodct design award over 230 times where Siemens has been a 4 time gold winner. 98 per cent of all components in Siemens built-in appliance are recyclable.

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