January 30 2016, 16.05 PM IST || Pocket News Alert
Kochi :(Jan 30) Aiming to leverage the power of activities and sports as an upliftment tool to provide underprivileged children with better learning and life enhancement opportunities, Muthoot Pappachan Foundation, the CSR arm of the 129 year old Muthoot Pappachan Group had launched the “Sports for Development” project in collaboration with renowned NGO, Magic Bus India Foundation. The program was launched on January 30th in Kochi, Kerala. The formal launch program was graced by Smt. Soumini Jain, Hon. Mayor of Kochi. Olympian and Head of Kerala State Sports Council Padmasree Ms. Anju Bobby George and Sri Hibi Eden, MLA were the chief guests. The directors of the Muthoot Pappachan Group and Senior officials from Magic Bus India foundation were also present.
In the initial phase, the Sports for Development endeavor, aims to train 4,500 children from Kochi and Trivandrum districts in imbibing critical life skills, helping understand the importance of health and hygiene and developing an unbiased attitude in matters related to gender and development. The project has been designed to aid in the holistic upbringing of the children and help them realize and unleash their true potential in the face of adverse socio-economic circumstances. 500 children who enrolled under the initiative from Kochi have performed a group energizer activity during the launch function.
“It is extremely important to channelize and harness the creative abilities of a child from an early age. We believe that activities and sports can be used as an effective tool in reaching out to these youngsters and bring out their latent talents and abilities to the fore. It is our firm belief that the collaboration with Magic Bus can go a long way in alleviating the socio-economic adversities faced by children from the underprivileged sections of society”, said Mr. Thomas Muthoot, Executive Director, Muthoot Pappachan Group.“This is a unique endeavor designed to empower the children in their journey towards becoming productive and law-abiding citizens” summed up Mr. Thomas Muthoot.
Commenting on the unique social collaborative venture with the Muthoot Pappachan Group, Ms. Natasha Ramarathnam, Regional Director- South, Magic Bus India Foundation said, ‘’We are really grateful to Muthoot Pappachan Group for partnering Magic bus in our journey to move 4500 children living in some of Kerala’s poorest neighborhoods from poverty and towards empowerment. Such long-term commitments by corporate partners are a crucial way in which we can evolve sustainable solutions to India¹s education and livelihoods challenges.’
Muthoot Pappachan Group has been in the forefront of initiating several social initiatives for bringing about a positive change in the lives of youngsters through an emphasis on activities and sports. The Muthoot Pappachan Group who are the title sponsor of the ISL Team Kerala Blasters FC, in its edeavour to support the grass root level football, is also sponsoring the Kovalam Football Club, who got selected to the Under 15 National youth league. The group is also promoting the Ernakulum Cricket Club (ECC) the majority of the players are from the economically weaker society. Recognizing the need to breed and nurture young sporting talent to turn them into the champions of future, Muthoot Pappachan Group is supporting, talented players like Jiyas the young cricketer who got selected to the Delhi Daredevils team and Haritha the bidding Badminton champion.
Since 1999, Magic Bus India Foundation has been working to move some of India¹s poorest young people from childhood to livelihood, by equipping them with the education they need to grow up to be successful. The program is delivered by youth leaders from the communities themselves, supported and trained through the mentorship program of Magic Bus. The organization's youth-centered livelihood program connects the aspirations and potential of young people to livelihood opportunities.
Kochi :(Jan 30) Aiming to leverage the power of activities and sports as an upliftment tool to provide underprivileged children with better learning and life enhancement opportunities, Muthoot Pappachan Foundation, the CSR arm of the 129 year old Muthoot Pappachan Group had launched the “Sports for Development” project in collaboration with renowned NGO, Magic Bus India Foundation. The program was launched on January 30th in Kochi, Kerala. The formal launch program was graced by Smt. Soumini Jain, Hon. Mayor of Kochi. Olympian and Head of Kerala State Sports Council Padmasree Ms. Anju Bobby George and Sri Hibi Eden, MLA were the chief guests. The directors of the Muthoot Pappachan Group and Senior officials from Magic Bus India foundation were also present.
In the initial phase, the Sports for Development endeavor, aims to train 4,500 children from Kochi and Trivandrum districts in imbibing critical life skills, helping understand the importance of health and hygiene and developing an unbiased attitude in matters related to gender and development. The project has been designed to aid in the holistic upbringing of the children and help them realize and unleash their true potential in the face of adverse socio-economic circumstances. 500 children who enrolled under the initiative from Kochi have performed a group energizer activity during the launch function.
“It is extremely important to channelize and harness the creative abilities of a child from an early age. We believe that activities and sports can be used as an effective tool in reaching out to these youngsters and bring out their latent talents and abilities to the fore. It is our firm belief that the collaboration with Magic Bus can go a long way in alleviating the socio-economic adversities faced by children from the underprivileged sections of society”, said Mr. Thomas Muthoot, Executive Director, Muthoot Pappachan Group.“This is a unique endeavor designed to empower the children in their journey towards becoming productive and law-abiding citizens” summed up Mr. Thomas Muthoot.
Commenting on the unique social collaborative venture with the Muthoot Pappachan Group, Ms. Natasha Ramarathnam, Regional Director- South, Magic Bus India Foundation said, ‘’We are really grateful to Muthoot Pappachan Group for partnering Magic bus in our journey to move 4500 children living in some of Kerala’s poorest neighborhoods from poverty and towards empowerment. Such long-term commitments by corporate partners are a crucial way in which we can evolve sustainable solutions to India¹s education and livelihoods challenges.’
Muthoot Pappachan Group has been in the forefront of initiating several social initiatives for bringing about a positive change in the lives of youngsters through an emphasis on activities and sports. The Muthoot Pappachan Group who are the title sponsor of the ISL Team Kerala Blasters FC, in its edeavour to support the grass root level football, is also sponsoring the Kovalam Football Club, who got selected to the Under 15 National youth league. The group is also promoting the Ernakulum Cricket Club (ECC) the majority of the players are from the economically weaker society. Recognizing the need to breed and nurture young sporting talent to turn them into the champions of future, Muthoot Pappachan Group is supporting, talented players like Jiyas the young cricketer who got selected to the Delhi Daredevils team and Haritha the bidding Badminton champion.
Since 1999, Magic Bus India Foundation has been working to move some of India¹s poorest young people from childhood to livelihood, by equipping them with the education they need to grow up to be successful. The program is delivered by youth leaders from the communities themselves, supported and trained through the mentorship program of Magic Bus. The organization's youth-centered livelihood program connects the aspirations and potential of young people to livelihood opportunities.
