Unveils New Look and Feel at the Greater Kailash Store
New Delhi, 15 March, 2017: President of the K.K. Modi group Shri K.K. Modi and Founder and President of 24 SEVEN Convenience Stores Mr. Samir Modi unveiled the new, improved cutting edge 24 SEVEN at the Greater Kailash store recently. The brand is looking at revamping and upgrading the look and feel of the rest of the convenience stores located in Delhi-NCR & Chandigarh subsequently. The brand has taken a big leap towards digitization, be it communicating with customers through social media to connecting the brand logo with google location pin to spot the nearby stores conveniently. Whether you are looking for a coffee on the go, kitchen staples, frozen food or after-party essentials, all you need to do is, just GOOGLE IT!
Aiming to be the next-gen convenience stores, 24 SEVEN's revamping strategy has been built on 3 pillars namely convenience, efficiency and experiential to provide the customer with the best. The product assortment has been handpicked giving it an upmarket feel, at the same time catering to the masses. The brand has tied up with Taj SATS to provide premium ready to eat food options. The stores will have most sought after products from around the world to the most popular ones in the domestic market. Best quality of freshly imported range of fruits will also be made available round the clock. Most popular global brands of wine, beer & liquor chocolates will also be part of the assortment.
The look & feel is designed to give a fine balance between sense of warmth as you enter (with wooden fixtures) but at the same time having a cool quotient with digital screen, focused lighting and peppy music. The brand is aiming to revamp all its 50 stores in this quarter.
The new logo: is an evolution from an all alphabetic logo “Twenty Four Seven” to a more convenient to read alphanumeric “24 SEVEN”. The owl has adapted to the new digitized location pin, which is to spot our stores conveniently for all needs from the time we wake up till the time we go to bed, as the stores are open 24 hrs and 7 days a week.
Tagline: “Awesome through the Day; Awesome through the Night”
The look & feel: is designed to give a fine balance between sense of warmth as you enter (with wooden fixtures) but at the same time having a cool quotient with digital screen, focused lighting and peppy music.
· Food: The new format revolves around the freshness quotient, we have invested in the latest equipments to enhance the food experience and to serve best quality food at all times of the day. There is a lot of excitement we have built around our food and beverage offering with an addition of popular products like French fries with various toppings to nostalgic “shadi wali xpresso”
· Music: peppy, foot tapping numbers will be played to step up the tempo. Music will play a key role to uplift the mood of whomsoever walks in this new format.
· Shopping Experience: This store will have most sought after products from around the world to the most popular ones in the domestic market. Best quality of freshly imported range of fruits will also be made available round the clock. Most popular global brands of wine, beer & liquor chocolates will also be part of the assortment.
About the Brand
24 SEVEN convenience stores are another example of Godfrey Phillips India's innovative approach to business. A first in India, these stores are the only organised retail chains in the 'round-the-clock' convenience store format launched with the vision of becoming an indispensable part of the lives of people in every community.
The stores offer an international shopping experience stocking wide variety of products and provide an array of services, round the clock. Whether it is daily needs' groceries, ready-to-eat foods, wide assortment of beverages, cosmetics, personal care products, music and movies, electronic gadgets, domestic and international courier services, bill payments, mobile phone recharges, movie tickets, or any of several other offering, 24SEVEN stores are giving India's young working people new and more comfortable options that meet their requirements and also fulfil the needs of today's modern Indian work culture.
There are over 50 Twenty Four Seven stores in Delhi NCR region now. The plan is to open 500 stores across the country in the next couple of years with the rollout of a franchisee model.