27th March, 2017, Mumbai: MY FM, radio division of Dainik Bhaskar group, went on air in Bikaner on 20th March and launched it’s last station Akola on 23rd March. Akola is the last station launch of the network bid during the phase III auctions and was extravagantly celebrated.
Commenting on the launch of Bikaner station, Mr. Harrish Bhatia, CEO, MY FM said, “By adding Bikaner we have expanded our network further in Rajasthan, we were already the largest network and continue to enjoy the same. With Akola we complete our station launches acquired in the 1st batch of Phase III. With all the launches done, we are now the largest network of Chandigarh, Punjab and Haryana, Madhya Pradesh, Chattisgarh, Rajasthan, Real Maharashtra, we have also strengthened our network in Gujarat with 3 stations in total now.
Speaking further Mr. Bhatia added, “Being a strong customer centric organization, we are committed to providing unique and engaging content to our listeners across these cities”
About My FM: A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes.
Capitalizing on the strengths of the medium, MY FM has become India's leading Local FM Network backed by in-depth market understating and high listenership.