KidZania Delhi NCR & Kokuyo Camlin ‘Unwrapping Happiness’ for NGO kids
27th March, 2017 Mumbai: KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer -- Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’ at KidZania, Delhi NCR. In a month long activity conducted by KidZania, children visiting the theme park were encouraged to wrap over 2000 goodies bags with Camlin products, which were then distributed to underprivileged children from the NGO Saraswati Bal Niketan at a glittering event.
Speaking about this initiative, Mr. Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “KidZania’s vision is to ignite the hearts and minds of kids everywhere by empowering them to make the world a better place. In line with our vision, we support NGO’s and host under-privileged kids at KidZania. KidZania Delhi NCR has already partnered with over 35 NGOs and hosted kids since our launch in May 2016. We thank Kokuyo Camlin for supporting us in this initiative and look forward for such associations that will help empower kids to manage their world better”
Speaking about the `Unwrapping Happiness’initiative Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd said,“We have taken our association a step further with KidZania through this initiative of giving away Camlin goodies to these underprivileged kids. It has been a humbling experience to see the sheer joy and happiness on their innocent faces. We look forward to more such initiatives.”
The idea behind this initiative was to empower children to create an impact on the society in the areas of education, environment and wellness. The children from Saraswati Bal Niketan had a gala time at KidZania Delhi NCR. They participated in the games and activities that were hosted for them. There were overjoyed when they received their goodie bags from representatives of Kokuyo Camlin and KidZania. The initiative -- `Unwrapping Happiness’ was coined with this very purpose in mind. The ceremony was attended by the representatives of Kokuyo Camlin and KidZania Delhi.
About KidZania Delhi NCR:
KidZania Delhi NCR is built like a city across 96,000 sq. ft. where children can independently explore and choose to role-play from 90+ exciting careers like pilot, surgeon, RJ, chef, fire-fighter among many more. KidZania emulates the workings of a city, complete with a functioning economy and its own currency.
Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.
About Kokuyo Camlin Ltd:
Kokuyo Camlin Limited www.kokuyocamlin.com (formerly known as Camlin Limited) is in the business of marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years . The company offers a wide range of products such as Fine Art materials, scholastic colours and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks.
In the year 2011, Kokuyo S&T ltd, a Japanese corporation engaged in the business of stationery, notebooks and school furniture acquired majority stake in the Company. Kokuyo S&T ltd is a 100% subsidiary of Kokuyo Co. Ltd., Japan. Kokuyo S&T’s product line includes office stationery, notebooks and office supplies.
Image 1 and 2: Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd gifting Camlin goodies to a child from the NGO at an event of “Unwrapping Happiness’’ in KidZania, Delhi NCR
Image 3: Children from the NGO holding Camlin goodies at an event of “Unwrapping Happiness’’ in KidZania, Delhi NCR