Valentine’s Day will get special with Aircel’s Dialer Tune - Facebook service

Posted by: at 2/13/2017 09:49:00 pm

Aircel launched an exclusive industry’s first product, Dialer Tune – Facebook service on Valentine’s Day

First of its kind product that enables customer to activate Dialer Tunesthrough Facebook Messenger
Aircel launched an exclusive industry’s first product, Dialer Tune – Facebook service on Valentine’s Day


New Delhi, February 14, 2017: In its pioneering effort to offer innovative products and services to customers, Aircel, one of India’s leading innovative telecom providers, today, launched an exclusive industry’s first product,Dialer Tune – Facebook service on the occasion of Valentine’s Day. This special product, in association with IMImobile, is designed for music lovers and will enable Aircel subscribers to quickly access a wide range of dialer tunes and activate them easily through Facebook Messenger.


Aircel customers will get links for the Dialer Tune – Facebook servicefor one-time registration. Once registered, the dialer tunes icon will appear on Facebook Messenger giving them easy access to selection and activation of a wide range of dialer tunes.

Anupam Vasudev, Chief Marketing Officer at Aircel, said, “At Aircel, we make constant efforts to bring innovative products for our customers which are simple and easy to use. This Valentine’s Day we are delighted to bring yet another innovation from Aircel - Dialer Tune – Facebook servicewhich will enable music lovers to easily select/discover their favorite content of dialer tunes through searching the song name or from the trending content on Facebook Messenger. The product makes content discovery easy for the Aircel users as they need not remember the Dialer Tune short codes.”


 “A digital journey over social media channels drives higher customer satisfaction. In fact, these are some of the channels that the customers are more familiar with in today’s digital age. Today, digitized services are powerful way to communicate with the customers and create the “wow” moment,”Vasudev added.

Jay Patel, Chief Executive Officer,at IMImobile commented: “We are delighted to build on our existing partnership with Aircel to launch its first Facebook chatbot solution. With over 133 million users accessing Facebook every month in India, social messaging channels are becoming key to enhancing customer experience. The addition of Facebook as an interaction channel for Aircel means users can access, browse and activate services utilising the latest AI technology”.


Dialer Tune – Facebook BOT is focused around one touch/click quick access, offering RBT selection, subscription, activation and song search option. The product offers the users with easy access to manage their Dialer Tunes, content discovery and service delivery.

About Aircel Limited


Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses or launching revolutionary Industry first data products aimed at fuelling Internet adoption.  The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell award 2015, in Innovation for its “Zero Premium Assurance” solution for high service availability, Data Quest Award 2015 for ‘Excellence in Implementation and Use of Technology for Business Benefits’.

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