6 February 2017, Mumbai: The usual is boring. This Valentine’s Day, express your love for one and all as there is no better alternative than the gorgeous effervescence of a Chandon. This February when you get your friend, girlfriend, boyfriend, parents or whoever you deem fit of your love, a beautiful bottle of Chandon Rosé, you’ll also be doing the environment a favor. Our beautiful bottle comes with a limited edition eco-friendly coffret (gift box) containing a complimentary pair of vibrant Chandon flutes to help you spread and start the love.
In a one-of-a-kind association with Chandon India, Green Paper Works (also the first Indian company to patent the grape paper process) transforms 40 per cent of marc or pomace (grape waste), and organic waste, into exquisite, handmade paper. The result is 100% natural, chemical- and tree-free – an economically viable and sustainable endeavor.
Speaking on this new initiative by Chandon India, Sophia Sinha, Senior Marketing Manager said, "Chandon completes 4 successful years of its Valentine’s Day program in 2017 and we are happy with the success that the Rosé has had and the role it has played in building a Valentine’s Day season in the domestic market across on premise outlets. As a brand, Chandon has always partnered with programs and ideas that are innovative and path breaking. In keeping with this brand philosophy to 'Start With Chandon', this year we have attempted at taking a green step. This is our first attempt to create paper with grape pomace with the help of our partners Green Paper Works as an endeavour to safeguard our environment. The limited edition coffret that we will be giving away with every purchase of our bottle of Rosé in on premise outlets during February is produced using paper from grape waste. We are proud of the result and aim to continue and improve this program in the years ahead.”
Chandon’s first green step is a true milestone in the spirits industry in India. This ecological and elegant coffret also multitasks as a favour box – all while reflecting the true spirit of Chandon, that of a party starter.
The Chandon Rosé limited edition coffret will be available at select restaurants and bars in Mumbai, New Delhi, Gurgaon and Bangalore. Chandon Rosé is available at INR 1,500 across leading wine boutiques in the country.
About Moët Hennessy India:
Moët Hennessy India Private Limited (MHI) is a subsidiary of Moët Hennessy, part of LVMH - Moët Hennessy Louis Vuitton, the world's leading luxury group. MHI was incorporated in India on April 1, 2001. The company undertakes import, sales and marketing in India of MH luxury portfolio of wines and spirits. The company’s international brands that are available in the country today are Ardbeg, Belvedere, CloudyBay, Chandon, Dom Pérignon, Glenmorangie, Hennessy, Krug, Moët &Chandon, Ruinart and Veuve Clicquot.
About Chandon:
In the late 1950s, Moët &Chandon, the world’s leading Champagne House since 1743, began exploring the potential for producing world class sparkling wines outside of the Champagne region, under the ‘Chandon’ name. The first Chandon Estate was created in 1959 in Argentina followed by California (1973), Brazil (1973) Australia (1986) and China (2013).
Following in the pioneering steps of the founders and continuing its search for new winemaking territories, Moët Hennessy determined that the Nashik region had the potential to produce world-class, premium quality sparkling wine.
Chandon is the first offering from Moët Hennessy to be made in India. Combining the centuries-old sparkling wine-making practices of “method traditionnelle” with the finest local grapes, Chandon is available in two variants: Chandon Brut and Chandon Brut Rosé.
In 2015 the Chandon India winery was awarded an ISO 22000:2005 Certificate of Compliance for their Food Safety Management System – receiving of grapes from vineyards, storage, manufacturing and bottling of sparkling wine-Category E.