Delhi, 13th February 2017: While the conventional way of celebrating Valentine’s Day may still be with parties and meet-ups, this year, travel meta-search, ixigo thought out of the box and came up with the concept of ‘Love @ First Flight’. The idea behind this initiative is to find 3 Indian couples who have never taken a flight in their life and gift them their first ever flight journey.
Taking advantage of the large user base on the ixigo trains app, which is now nearing 14 million, ixigo plans to look for couples who have travelled in trains their entire life, but never got a chance to take a flight. The offer is live on the ixigo trains app till the 14th of February. All a user needs to do, to be eligible to win is share the app with their friends and family on Facebook or Whatsapp.
Commenting on this, ixigo CEO & Co-Founder, Aloke Bajpai said, “A large majority of people in India have never taken a flight in their life, mostly fearing high air fares. The truth however is that air travel is no longer the luxury that it used to be. Flight fares these days are almost equal to 2nd and 3rd AC train fares in many sectors. A flight between Delhi & Mumbai in March for instance if booked through ixigo will cost a user around Rs.1800 which is almost the same as the Rajdhani Train fare. The idea behind the campaign is to get our train users to take the first step towards flight travel.”
Among other developments such as being named the ‘Best Made in India’ app by Google, the ixigo trains app has recently been launched in 6 Indian languages including Hindi, Marathi, Gujarati, Bengali, Tamil & Kannada. Now a user can also directly book flights, buses and cabs through the app and get access to the best offers from MakeMyTrip, Cleartrip, Yatra, etc. for flights, Redbus for buses and Uber for cabs.
Launched in 2007 in Gurgaon, India by Aloke Bajpai and Rajnish Kumar, ixigo is India’s leading travel search marketplace, connecting over 80 million travellers with content & deals from over 25,000 online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations. ixigo’s mission is to simplify the lives of travellers by building apps that make their travel search and planning hassle-free and it has won several awards in its journey, including the TiE-Lumis Entrepreneurial Excellence Award and the NASSCOM Top-10 Emerge Award. ixigo’s investors include SAIF Partners, MakeMyTrip & Micromax. Join ixigo on Facebook and Twitter for more updates.