Dabur introduces Amla Juice under Réal Wellnezz brand

Posted by: at 2/22/2017 09:21:00 pm

~ Packed with the goodness of 6 Amlas in every glass ~
~ The ready-to-drink juice is priced at an introductory price of Rs. 99 ~

Dabur introduces Amla Juice under Réal Wellnezz brand


New Delhi, February 20th, 2017: India’s leading packaged fruit juice company Dabur India Ltd today announced the expansion of its Réal Wellnezz range with the introduction of new Réal Wellnezz Amla Plus Juice. The Réal Wellnezz Amla plus Juice, containing primarily Amla pulp mixed with Apple juice, is a powerhouse of nutrients and is a healthy beverage option to meet the daily nutritional needs of modern day consumers.

Réal Wellnezz Amla Plus is made up of 100% juice content with no preservatives, and is priced at an introductory price of Rs. 99 (Rs. 110 as standard) for a pack of 1 litre. The 100% natural beverage with no added colour and flavour is aseptically packaged in six-layer, tamper-evident TetraPak packaging, which protects it from oxygen, light and bacterial spoilage and gives it a longer shelf-life without the need for preservatives. The sleek package offers convenience, safety, hygiene, easy handling and easy disposal after use. Being paper-based, the packages are 100% recyclable.
“Today’s health-conscious consumers prefer healthier beverage options. We have been witnessing an increase in consumer demand for a variety of juice flavours including traditional ones such as Coconut, Jamun etc. Réal Wellnezz Amla Plus Juice is a pure offering with 100% juice content, which makes it a perfect ready-to-drink juice for consumers who seek active and healthy lifestyles.” Mr. Mayank Kumar, Head –Beverages and Culinary, Dabur India Ltd said.

“Amla is considered to possess various health benefits which is a prerequisite for the contemporary hectic and sedentary lifestyle. It is an excellent source of Vitamin C, which helps to boost immunity, metabolism and prevents viral and bacterial ailments, including cold and cough. With the launch of Réal Wellnezz Amla Plus Juice, we aim to not only extend brand Réal to give our consumers more choices but also bring the goodness of Amla encapsulated in a tetra Pak, making the experience of consuming juice more enjoyable and nutritious.” Mr. Kumar added.

About Réal
Réal is a nearly 20-year-old brand and has a dominant share of the packaged fruit juice market in India. Réal is the preferred choice of consumers when it comes to packaged fruit juices in India. A validation of this success is that Réal has been awarded ‘India’s Most Trusted Brand’ status for 9 years in a row. Today, Réal has the largest range of 15 exciting fruit variants under Réal Fruit Power and another 11 offerings under Réal Activ helping it cater to an entire gamut of consumer segments and need states. 
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