Canon launches three new cameras in DSLR and mirrorless range in India- Strengthens the product portfolio with EOS 800D, EOS 77D, sharp shooter EOS M6

Posted by: at 2/22/2017 12:08:00 am
Elevate your photography skills with Canon’s new range of cameras

Strengthens the product portfolio with EOS 800D, EOS 77D,  sharp shooter EOS M6


Hyderabad
, 22nd Feb 2017 Canon today announced the launch of three new cameras in DSLR and mirrorless range in India. The launches comprise of EOS 800D, the newest DSLR designed for beginners looking for superior quality images, EOS 77D, the new DSLR model with the world’s fastest AF speed & EOS M6, the latest addition to its mirrorless range of cameras

Canon launches three new cameras in DSLR and mirrorless range in India- Strengthens the product portfolio with EOS 800D, EOS 77D, sharp shooter EOS M6

Canon launches three new cameras in DSLR and mirrorless range in India- Strengthens the product portfolio with EOS 800D, EOS 77D, sharp shooter EOS M6

Canon launches three new cameras in DSLR and mirrorless range in India- Strengthens the product portfolio with EOS 800D, EOS 77D, sharp shooter EOS M6



EOS 800D is designed with simplicity and advanced functions such as the cutting-edge Dual Pixel CMOS Auto-Focus (DAF), a first for an entry-level DSLR model, a 24.2 megapixel APS-C CMOS sensor, and the latest DIGIC 7 image processor propels the EOS 800D to produce brilliant pictures and videos. The lighting fast AF speed will empower users to capture dynamic scenes and fast moving subjects.

EOS 77D encapsulates the latest of Canon’s cutting-edge imaging technology including DIGIC 7 image processor, Dual Pixel CMOS AF system (DAF) with high resolution 24.2 megapixel APS-C CMOS sensor. These are the advanced technology which powers the world’s fastest AF speed of 0.03 seconds *.

EOS M6, mirrorless camera is designed as modern all-rounder reflecting the best balance of convenient portability and easy functionality.  Equipped with advanced technologies like Dual Pixel CMOS AF, the compact-size EOS M6 weighs approximately 390 grams and achieves high speed and a sharply precise AF that is capable of capturing fast moving subjects in still or videos. Available in sophisticated black graphite in the Indian Market, the EOS M6 packs a punch with the new APS-C sensor and DIGIC 7 image processor to deliver high image clarity with low noise levels.

Mr. Eddie Udagawa, Vice President of Consumer Imaging and Information Centre, Canon India said, “With the new EOS 800D and EOS 77D with their 45-all cross type point autofocus systems and Dual Pixel CMOS autofocus, we are bringing features reserved for much higher end cameras into the upper entry-level segment. Along with the EOS M6 that rounds off our mirrorless line-up, we now have a very strong set of offerings catered at users looking at a combination of strong value and strong performance. As we complete 20 years in India, we continue to bring the best of technology and innovation to our consumers at the best possible price point. These 3 new cameras are high on innovation and are sure to impress.”
Key features – EOS 800D

AF technology accentuates creativity
Dual Pixel CMOS AF is an intelligent system that constantly tracks moving subjects during live view, ensuring subjects to always be in focus. With DAF, users can now easily capture videos and images (taken during Live View) that are free from out-of-focus subjects.

The new DIGIC 7 image processor is paired with the high sensitivity 24.2 megapixel APS-C CMOS sensor for high picture clarity with intricate detail. These are the advanced technology which powers the world’s fastest AF speed of 0.03 seconds. The EOS 800D sets class-leading standards with the ability to support normal ISO speeds from 100-25,600, enabling users to capture a wide range of image expressions.

A nimble performer, the EOS 800D boasts of the world’s fastest AF focusing speed of 0.03 seconds during Live View, so users can expect to capture stills with unrivalled precision. It also achieves one of the fastest-in-class continuous shooting speed of 6fps, assuring users of capturing the perfect moment even in dynamics situations.

Intuitive touchscreen UI and features
Designed with an intuitive touchscreen interface, users will find it easy to navigate and adjust the camera settings. A new shooting mode guide, complete with shooting tips, thorough explanations and graphics, will help beginners familiarize themselves with the camera and enhance their understanding of the different shooting modes. More experienced DSLR users have the flexibility of switching off the simplified user interface.

Taking the perfect group photo will be a breeze when the new Group Photo scene mode is activated. This function automatically adjusts the shutter speed and ISO speed so that users can shoot at a range of f/8.0 to f/11, thus enlarging the depth of field and ensuring all subjects are in focus.

The vari-angle LCD screen on the EOS 800D can be tilted 180 degrees and rotated, giving users the flexibility of capturing photos from high or low angles for creative expression and selfies.


Exceptional movie shooting capabilities
With DAF and movie digital image stabilization (IS) technology, the EOS 800D empowers users to deliver beautiful expressions in full HD resolution at a smooth 60 fps. The EOS 800D is one of the first DSLR in Canon’s EOS line-up to be equipped with movie digital IS. The function uses an in-built gyro sensor to detect and correct camera shakes via electronic compensation for higher stability to produce more vivid images. 

The time lapse movie function allows users to shoot a fun and on-trend movie that encapsulates the changes of their photo subjects, through the passage of time into a compressed format. By setting up the camera to capture a shot at specific time intervals, users may document varied scenes such as movement of clouds or even the traffic flow at a busy intersection.

Connectivity for convenience
The EOS 800D supports Bluetooth Low Energy connections, which provides a stable connection at extremely low power consumption, extending battery life without battery drainage. Using Bluetooth, the users can make many settings adjustments wirelessly.

With Wi-Fi and NFC connectivity, files from the EOS 800D can be easily transferred to devices such as printers and computers, enabling users to share their files with their friends and family in real time.

Through the use of the Canon Camera Connect app, users can control the camera remotely, allowing them to change the settings, view images and even shoot via a few touches on their phone.

The EOS 800D comes packaged with the new EF-S18-55 F/4- 5.6 IS STM compact standard zoom lens.



Product specifications
  EOS 800D
Dimensions :
Approx. 131.0 x 99.9 x 76.2mm
Weight :
Approx. 485g (body only)
Image sensor:
24.2 mega-pixel APS-C CMOS sensor
Imaging processor:
DIGIC 7
ISO speed:
100-25,600 (expandable to 51,200)
Continuous shooting speed:
Approx. 6 fps
Maximum video quality:
Full HD 60p
AF:
45-points cross-type AF points
Wi-Fi / NFC/ Bluetooth:
Yes
LCD
3.0-inch vari-angle touch panel (approx. 1.04 million dots)


Price
Body only:           Rs. 56,995.00/U (Incl., of all taxes)
                                Rs. 62,995.00/U (Incl., of all taxes) (with EF-S18-55 IS STM kit lens)


Key features – EOS 77D
Versatile performance powered by innovation
With the combination of a 24.2 megapixel APS-C CMOS sensor and a DIGIC 7 image processor, the EOS 77D  has the world’s fastest AF focusing speed of 0.03 seconds, and delivers such crisp images that fine details are preserved when images are enlarged to A3 prints or heavily cropped during editing.  The DIGIC 7 image processor not only allows the EOS 77D  to shoot at an ISO speed up to 25,600 but also allows the camera to excel in low-light conditions and shoot a rapidly moving subject, while keeping image noise at a minimum. The EOS 77D also has a continuous shooting speed of up to 6 frames per second in live view mode resulting a blur-free and razor sharp photos even from rapidly moving subjects.

To quickly detect and maintain focus on the right subjects, users will appreciate the DAF system for high precision tracking and focusing while shooting in Live View mode. DAF works effectively because each pixel on the CMOS sensor consists of two photodiodes, taking in light individually. By comparing the signal difference between the two photodiodes, DAF perceptively switches focus with high precision is able to quickly almost immediately jump to the correct focus. With this, the fastest AF focusing speed of 0.03 seconds while shooting still images in live view could be achieved.

For users who prefer shooting using the traditional optical viewfinder, the advanced all-cross type 45-point AF provides extensive coverage for accurate detection and tracking of even moving subjects. The smooth zone in the EOS 77D is a new AF mode where upon selection, enables the user to track even moving subjects across a wider AF area, and complements the 45-point AF in enhancing user’s experience.

The EOS 77D  is also equipped with Color detection AF which works with the 7560-pixel RGB+IR light metering sensor to accurately detect skin tones and focuses on people within the frame, even when an object is in front of the person.


Premium features for high operability and control
The EOS 77D is equipped with two control dials – a Main Dial on top of the camera and a Quick Control Dial on the rear panel. With two options for dial control, users are able to make quick changes to the camera settings, such as shutter speed and aperture, without taking their eye off the viewfinder. The Quick Dial control is equipped with a lock mechanism to prevent unintended operation of the dial.

A useful companion to the main dial is the top LCD panel, a feature usually available only with on higher-end models. The top LCD panel allows users to quickly check all shooting settings, without having to check the LCD monitor at the back of the camera, while a quick press of a button illuminates the top LCD panel, allowing users comfortably shoot in dark locations. The EOS 77D is also equipped with a vari-angle LCD, giving users the flexibility of adjusting their desired shooting angle. This opens up to many possibilities for Live View shooting, be it from a high angle or approaching the subject from a low angle.

In-camera image processing is also enhanced with the addition of Tilt Correction, allowing users to correct tilted images up to a maximum rotation of ten degrees.

Photographers who frequently shoot continuously at a higher shutter speed in indoor environments with artificial light sources such as fluorescent lamps may notice that the flicker from the light source may be captured, resulting in uneven exposure. This is because these lamps flicker at high speeds beyond the normal ability of the human eye to notice. The EOS 77D  is equipped with flicker-less shooting, which detects such flickering and shifts shutter activation timing in order to maintain even exposure and colouring.

Masterful Cinematographic Expressions
The EOS 77D  utilizes the advanced CMOS sensor, cutting-edge DAF and an array of the latest EOS movie imaging technology that delivers vivid and cinematic videos in full HD at 60p. The EOS 77D  is also the first DSLR in our EOS series to use Movie Digital IS, a feature with an internal gyro sensor to electronically compensate for camera shake, even when using a lens that lacks its own image stabilization mechanism.

Movie digital IS has two levels of IS: normal, which prioritizes the angle of view and suited in situations where the focal length remain constant, and High, which is ideal when shooting with a long lens, when a minor shake can result in blur images captured, for more powerful suppression of camera shake.

While recording through Live View, users can experiment with video techniques such as foreground to background focus shifts by simply tapping on the subject they want to focus on.  Recording through Live View will ensure that the subject is in constantly in focus. 

The Time Lapse function allows users to shoot movies that encapsulates the changes of their photo’s subjects, through the passage of time, into a compressed format, and is only limited by the users’ imagination. The function on the EOS 77D  is coupled with high dynamic range movies (HDR), automatically adjusting the exposure and compensating for reduction in natural light, allowing users to shoot under dim conditions.

Sharing memories while on the go
The EOS 77D supports Bluetooth Low Energy connections, a more stable connection than Wi-Fi and without the associated battery drainage. With the help of the Bluetooth Connection, and the Canon Camera Connect app, smartphone users can use the app to control the camera remotely, empowering users to change the settings of the camera, and even shoot, all with a few taps on the smartphone.

Bluetooth can also be used to connect the camera to the new optional BR-E1 Bluetooth remote control. This wireless controller can also be used to operate the camera remotely, up to a radius of 5 metres.

Equipped with NFC and Wi-Fi connectivity, images and video files from the EOS 77D can be easily transferred to paired devices – printers, smartphones and computers – in real time. A dedicated Wi-Fi button enables the camera to recall a list of previously paired devices, allowing for even swifter transfer.

The EOS 77D comes with a new EF-S18-55 F/4- 5.6 IS STM kit lens, a compact lens in a modern graphite colour. This new lens is significantly smaller than its cousins in the same class, making it the perfect kit lens for users concerned with bulk.


Product Specifications

EOS 77D
Dimensions:                                       Approx. 131.0 x 99.9 x 76.2mm
Weight:                                                Approx. 493g (body only)
Image sensor:                                   24.2 megapixel APS-C CMOS sensor
Imaging processor:                          DIGIC 7
ISO speed:                                          100-25,600 (expandable to 51,200)
Continuous shooting speed:       Approx. 6 fps
Maximum video quality:               Full HD 60p
AF:                                                         45 cross-type AF points
Wi-Fi/ NFC/ Bluetooth:                  Yes
LCD:                                                       3.0” (approx. 1.04 million dots) vari-angle touch panel

Price-
Body Only:          Rs. 59,995.00/U (Incl., of all taxes)
                                Rs. 65,995.00/U (Incl., of all taxes) (with EF-S18-55 IS STM kit lens)
                                Rs. 89,995.00/U (Incl., of all taxes) (with EF-S18-135 IS USM kit lens)

Key features – EOS M6

Rapid and precise AF performance
Equipped with 24.2 Megapixel APS-C sensor and DIGIC 7 image processor, the EOS M6 delivers crisp image quality with low noise. Powered by Dual Pixel CMOS AF with approximately 24.2 million phase-difference sensors, AF is possible on approximately an 80% x 80% area of the focal plane’s entire surface. This enables fast and accurate tracking when shooting stills and video, even when the subject is positioned at the edges of the frame. The touch AF further facilitates efficiency when conducting focus adjustments during macro and portrait shoots. Additionally, minute adjustments of the AF frame can also be done effortlessly through the controller wheel in the magnified view for accurate and precise focus.

The improved noise reduction performance as enabled by the DIGIC 7 image processor expands the normal ISO speed range from 100 to 25,600. This notable improvement ensures sharp and crisp image quality even when shooting in low-light conditions.

Movie shooting
Full HD at 60p is supported, allowing the EOS M6 to capture smooth and beautiful footage. With the combination of Dual Pixel CMOS AF technology and STM lens, the EOS M6 allow users to achieve fast and accurate tracking during video shooting to achieve cinematographic effects without introducing mechanical noises generated by the lens motor during auto-focusing.

The EOS M6 also features Combination IS with in-camera 5-axis image stabilization through a compatible lens. Combination IS leverages lens optical IS and in-camera digital IS to help create seamless videos. Additionally, the DIGIC 7 image processor makes the 5-axis image stabilization possible even with lenses that do not contain IS due to the independent in-camera image stabilization that reduces camera shake during video shoots.

Intuitive user experience with improved ergonomics
With a 3.0” touch panel LCD screen that tilts 180 degrees upwards and 45 degrees downwards, users have the   flexibility of taking photos from different angles without comprising on the image quality. The quick dial controls also simplify adjustments even while on foot as settings can be switched around quickly without needing to toggle back to the menu screen.  This provides a significant improvement to the levels of comfort and freedom for users, especially when shooting in manual mode.

With a screen size of 0.39” and approximately 2.36 million dots OLED panel, the optional EVF-DC 2 electronic viewfinder (EVF) is comparably smaller and lighter than the conventional EVFs.  As the EVF mirrors the vision of the camera’s sensor, users are able to enjoy an unobstructed view of any scene. The EVF-DC 2 is available in black or in silver to match the EOS M6.It is also compatible with selected Canon camera models such as PowerShot G1 X Mark II, PowerShot G3 X and EOS M3)


Seamless, energy-saving connectivity
The EOS M6 comes fully enhanced with connectivity features such as Wi-Fi, NFC and the newly included Bluetooth. With Bluetooth, EOS M6 can be easily connected to a compatible smartphone via the Camera Connect app, which then effectively operates as a remote control for shooting, playback, viewing of images as well as the transferring of images. The new Bluetooth Low Energy technology allows for a seamless switch between Bluetooth to Wi-Fi, providing a continuous connection with low power consumption between the smartphone and EOS M6.

In addition, the enhanced Camera Connect app is built with an improved interface reflecting both the guide display of AF operations and setting display on the same screen. The new image filter function also makes refining and searching for images and videos easier from the vast amounts of imaging content stored on an SD card.

Easy switch of lenses for changing your perspectives
The EOS M6 is available with EF-M 15-45mm F3.5-6.3 IS kit

For existing EOS DSLR users, the Mount Adapter EF-EOS M (sold separately) allows full compatibility with over 70 EF/EF-S lenses. This offers users a wider range of creative options and shooting perspectives all without compromising on image quality and capabilities.

Product Specifications
EOS M6
Image sensor:                                 24.2 megapixel APS-C CMOS sensor
Imaging processor:                        DIGIC 7
Focal plane AF:                                Dual Pixel CMOS AF
Max frame rate:                               9.0 fps (AF fixed), 7.0 fps (AF tracking)
Max standard ISO speed:             ISO 25,600
Monitor:                                              3.0-inch LCD, approx. 1.04 million dots touch panel tilts
                                                          up to approx.180, and approx.. 45 degrees (selfie mode)
Movie:                                                 Full HD 60 fps
Connectivity:                                  Wi-Fi / NFC / Bluetooth Low Energy technology
EVF:                                                       External
Dimensions:                                       Approx. 112.0 x 68.0 x 44.5mm
Weight:                                                Approx. 390g


Price-                    Rs. 56,995.00/U (incl., of all taxes) (with EF-M15-45 IS STM kit lens)




* - world’s fastest AF focusing speed of 0.03 seconds among all interchangeable lens digital cameras incorporating APS-C sensors with phase-difference AF on the image plane, as on 14th February 2017 (researched by Canon).



About Canon Group

Ever since its foundation in 1937, Canon has been adhering to the “Kyosei” philosophy and has been striving to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, imaging devices, industrial systems and other products. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 317 subsidiaries all over the world, supported by 189,571 employees. (Data as of December 31, 2015)

Canon in India

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Presently Canon has opened 219 retail stores called the Canon Image Square, in 104 cities in the country.  Canon’s service reach extends to over 5000 towns with 18 Canon camera service centres and 37 printer Canon Care Centres. Canon India also has 141 authorized service centres for printers and 195 camera collection points.

In sync with its corporate tagline ‘Delighting You Always’ , reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, DSLR, Cinematic imaging products, camcorders, cable ID printers and card printers catering to the multiple market segments of consumer, SME, B2B, Government & Commercial. Canon India recorded revenue of INR 2348. 6 crores in the year 2016.
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