WeSchool to organize conference on Consumer Insights & Foresights in Changing Markets

Posted by: at 1/02/2017 03:56:00 am

Discussions to be conducted around the theme of ‘Analysing Consumer Insights in Changing Social Conditions’

WeSchool to organize conference on Consumer Insights & Foresights in Changing Markets

India 2 January 2017: With rapid advancement in technology and increase in human migration, culture and technologies are converging rapidly than ever. Owing to this, the traditional marketing concept of static segmentation has become truly defunct; age, location, gender is now irrelevant, this ushers the ‘death of demographics’ from a marketing perspective.

To better understand consumer insights in the evolving social world, Prin. L. N. Welingkar Institute of Management Development (WeSchool) is organizing a conference on Consumer Insights & Foresights in Changing Markets in association with Academy of Indian Marketing (AIM) to be held on 9th January’17 at its Mumbai campus.

The conference will be divided into six tracks viz. CPG (Consumer Packaged Goods); BFSI (Banking, Financial Services and Insurance); Research and Analytics; Media and Entertainment; E-Commerce and Telecommunications.

Some of the eminent dignitaries from across sectors such as: Mr. Prakash Nedungadi, Head Consumer Insights & Brand Development, Aditya Birla Group, Mr. Rohan Mirchandani, Co-Founder & CEO, Drums Food International Pvt Ltd., Mr. Deepak Sood, CEO, Avantha Ergo Life Insurance, Mr. Devendra Chawla, Group President, Food, FMCG Brands, Future Group and Mr. Abhishant Pant, Founder of Cashless Journey will congregate to share insights the changing consumer passions and interests and how to apply this behavioral insight in changing markets across different sectors.
The inaugural session will be co-chaired by Dr. Jagdish Sheth, Emory University USA, Dr V. Kumar, Georgia State University USA and Prof Dr Uday Salunkhe, Group Director, WeSchool.

Conference Details


Date:  9th January 2017
Timing:  8:30 am - 5 pm
Location Address:  Welingkar Building, Lakhamsi Nappu Road, Matunga East, Near Matunga Central Railway Station, Mumbai, Maharashtra 400019

Register on: http://marcon2017.welingkar.org/

Conference related queries:
Prof. Indu Mehta
Mob: +91 9819198315
Email: conference2017@welingkarmail.org

 
About WeSchool

Among India’s top business schools, WeSchool is a pioneering management education institution with emphasis on design-led innovative management education for shaping vision and mission of global citizen leadership. WeSchool strongly believes in integrating the philosophy of ‘leadership’ and ‘innovation’, and nurtures students with a holistic view on the socio-economic-political matters with a coherent and strategic approach towards problem solving. Keeping design and innovation its core, WeSchool endeavors to provide newer avenues to students towards achieving excellence in all sphere of life and nurture them to become Global Citizen Leaders.

The CII-AICTE National award for ‘Best Management Institute for Industry Institute Linkage’, 2015 has been awarded to WeSchool. Also, the “Best Innovative Institute” award at the ASSOCHAM 9th Higher Education Summit, National Excellence Awards at the hands of Union HRD Minister of State, Prof Dr. Ram Shankar Katheria was awarded to Weschool this year. WeSchool had the honour of being bestowed the Best Management Institute of the Year Award, 2015 by the Bombay Management Association (BMA) at the hands of Mr Ratan Tata.

WeSchool has introduced several pioneering management programs in business design & innovation, e-business, retail, healthcare, media and entertainment and more recently one in business analytics. The institution constantly experiments with new pedagogical approaches to enhance student learning. WeSchool works closely with organizations across different business domains and verticals on live projects, consulting and training assignments, with application based research as an integral part of the education ecosystem at WeSchool.

WeSchool has partnered/associated with national and international design and innovation institution of repute to ideate and formulate path-breaking ideas in the field of technology, education, healthcare, renewable energy, etc. WeSchool has collaborated with MIT Media Lab, Stanford Design School, IDEO, and Center for Creative Leadership among others. WeSchool partners with several leading universities globally on an array of areas. And among its collaborations with foreign Universities: Malardalen University (Sweden), Curtin University (Australia), Unitec Institute (New Zealand), Grant McEwan(Canada), Copenhagen University (Denmark),Otto Fredrich Universitat (Germany), Audencia Nantes(France), Stuggart Media University(Germany). Tel-Aviv University, IDC Herzliya, and Ben-Gurion University of the Negev (Israel).

WeSchool’s philosophy is about using the collective wisdom of “WE” to nurture insightful thinking and inspire action based leadership. 
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