Bengaluru, 27 January, 2017: Vasu Agarbathies, the brand from the house of Cycle Pure Agarbathies, has associated with the Kannada cine actor Ramesh Aravind as Vasu’s brand ambassador for Karnataka region.
Around the theme “Vasu irrlebeku”, (VASU IS A MUST) the brand has planned a 3600 communication campaign with the famous actor as the face of Vasu. The campaign involves a combination of several activities which will impart the core message of prosperity and successes with Vasu, which is now designed to cater to the different moods and tastes of the users. The association of Vasu Agarbathies and Ramesh is expected to highlight the presence of the brand in the market.
The brand includes a premium range of products known for their distinctive fragrance and superior spread. Vasu has come across as a brand with a range of floral, musky, fruity fragrances. The exclusive scents of the agarbathies are carefully blended, keeping in mind people’s choice and need of fragrance.
Speaking of the collaboration, Arjun Ranga, Managing Director, Cycle Pure Agarbathies, says, “We are thrilled with this association. Vasu is a well-known brand in Karnataka. With this association, we hope to reinforce the strength and make Vasu a part of every household.”
“According to us, Ramesh who is an expressive actor and an icon admired by Kannada film goers’ aptly fits in as an ideal brand ambassador for Vasu. The brand holds pride in this association with Ramesh Aravind as he is an embodiment of honesty, transparency, ethics and qualities that Vasu Agarbathi stands for,” he added.
About the association, Mr Ramesh Aravind, says, “While growing up, my prayers would not have been complete without lighting agarbathies. It is a part of my tradition and rituals which I would like to pass on to my children and grandchildren as well. Vasu Agarbathies have been synonymous with the values like concern for society, quality, transparency & purity that I cherish & wish to propagate.
The Film fare award winner, Ramesh Arvind, is a versatile actor. He has a huge repertoire of films to his credit which includes some fine films like Sundara Swapnagalu, Manathil Uruthi Vendum and Rudraveena. Ramesh has predominantly contributed in Kannada and Tamil films whilst acting in a few Telugu, Malayalam and Bollywood films too. The multilingual actor is best known for his roles in Sathi Leelavathi, Duet, America America, Nammoora Mandara Hoove, Ulta Palta, Hoomale and Amrutha Varshini.
About Cycle Pure Agarbathies
The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company – the leading provider of carbon reduction solutions in the World. A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units. The organization ensures to use natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering. For more information on the Group, please visit http://www.nrgroup.co.in/
About NR Group
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling agarbathi brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like manufacturing of functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances and floral extracts (NESSO). The Group is committed towards its social responsibilities and fulfils them through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.