Tata Sky celebrates #LohriDeGeet with Punjab

Posted by: at 1/19/2017 12:31:00 am

Punjabi singers Gippy Grewal, Babbal Rai and Millind Gaba join in the celebrations


January, 19, 2017: Tata Sky, India's leading content distribution platform providing Pay TV and OTT services, celebrated Lohri, the joyous festival of Punjab with its digital campaign #LohriDeGeet. The brand which is known for inspiring possibilities launched an initiative engaging the digital Punjabis across social media platforms.

Tata Sky celebrates #LohriDeGeet with Punjab


Tata Sky ran a unique initiative across Facebook, Twitter and Instagram asking participants to upload their version of the ‘Sunder Mundriye’, the most famous Lohri song that would get any Punjabi off their feet. The best versions were then retweeted by the Tata Sky handle. Popular Punjabi singers Gippy Grewal, Babbal Rai and Millind Gaba shared their renditions too further adding to the festive mood, participation and fun. Tata Sky reinforced their objective of being ‘always entertaining and 100% fun’.

The campaign was trending at No. 1 position Twitter across Amritsar on Lohri day with views and likes crossing over 3 lac on digital platforms.


About Tata Sky 


Tata Sky Limited ('Tata Sky') is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.



Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 1.5 lakh towns with over 15 million connections in India.

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