FCA India Absorbs Rising Input Costs and Optimizes Value Proposition on Fiat Cars

Posted by: at 1/11/2017 01:34:00 am


Gears up for 2017 with a sharper focus on Customer Centricity


·         Theentire Fiat Linea range is now available to customers well under Rs. 10 lakh

·         Linea’s base variant,1.4  Petrol Active is the most affordable in its segment at Rs. 7.25 lakh (ex-showroom, New Delhi)

·         The Fiat Punto EVO 1.2 Dynamic is the most affordable premium petrol hatchback in its segment at Rs. 5.45 lakh (ex-showroom, New Delhi)

·         FCA will sharpen focus on quality and efficiency of customer service at nationwide sales and service outlets – in 2016 over 30,000 Fiat customers were serviced across India through over 500 service camps

·         Attracts new investors in the sales and service network and will overhaul existing network

Chandigarh|Thursday,January05,2017:FCAIndia,thewhollyownedsubsidiaryoftheworld’sseventhlargestautomakerFiatChryslerAutomobilesenriches the value proposition of the Fiat Linea and Fiat Punto EVO range of cars by reducing prices up to 7.3% on the former and close to 7% on the latter. The new prices will be applicable with immediate effect on the current model year of the Linea and Punto EVO. This move brings the Linea range under the Rs. 10 lakhs (ex-showroom).
FCA that parentsboth Fiat and Jeep brands, as part of its vision for 2017, is also sharpening its focus on customer centricity.


FCA has revisited its pricing strategy on Fiat products to make them more attainable than before. The prices of the Urban Cross and the Avventura were already realigned in 2016 and so was the Abarth Punto which is the most affordable hot-hatch in India today, being positioned under Rs. 10 lakh ex-showroom. Offering a price benefit of up to 7.3% on the current model year of the Fiat Linea and close to 7% Fiat Punto EVO, customers will now spend less on registration, insurance premium outflow etc, which optimizes the initial Cost of Ownership. This enhances the value of the Linea and Punto EVO product package as both these cars offer many aspirational, premium features as standard across the range, right from their base variants.ā

PRODUCT USP
Fiat Linea
Fiat Punto EVO
Longest car in its segment
Highest ground clearance
Highest ground clearance
Reindeer headlamps
Offers cruise control
16-inch alloy wheels
Strong build quality
Smart, premium-flat blade wipers
Standard Smart Tech AVN
Dual stage driver airbags
Standard soft touch IP
Standard soft touch IP
Collapsible rear sun curtain
One-touch power windows
Rain sensing wipers
Rear AC vents
Dual stage driver airbags
Timeless Italian styling
One-touch power windows
Optical guide LED tail lamps
Auto & follow me home headlamps
Ambient light
NEW PRICES – All ex-showroom, New Delhi and in INR
Fiat Linea
Fiat Punto EVO
1.4 PDA Petrol Active
725,000*
1.2 Petrol Dynamic
545,000*
1.4 TJet Petrol Emotion 125s
990,000
1.3 MultiJet Active
640,000
1.3 MultiJet Diesel Active
870,000
1.3 MultiJet Dynamic
700,000
1.3 MultiJet Diesel Dynamic
940,000
1.3 MultiJet Dynamic
755,000
1.3 MultiJet Diesel Emotion
999,000


*Most affordable petrol variant in segment

 Transforming the quality of sales and service experience

FCA is currently in the phase of overhauling its sales and service network to make it modern and better equipped to handle more footfalls in the new year. The company has launched the new format of dealer showroom, called Destination Stores, and workshops in Delhi, Mumbai, Chennai, Ahmedabad, Kochi and Bengaluru, adding to its existing network. The car and SUV manufacturer will have Jeep-exclusive as well as Fiat-Abarth-Jeep Destination Stores by mid-year.

Commenting on the network strategy, Flynn said, “We will have a combination of new investors and existing dealer partners in our network enhancement drive. Quality and efficiency is our primary focus. Our network expansion plan will be proportionate to our growing volumes, now with the Jeep Compass joining the current product portfolio.”

More attention to customers nationwide with better after-sales service

FCA conducted customer outreach camps in 500 locations across India in 2016. This initiative, which will be continued in 2017. In addition to the outreach camps, the company will conduct five mega service camps at its authorized dealerships nationwide across the year. FCA is also planning to improve genuine spare parts availability in the market by appointing more distributors.

Key highlights of FCA after-sales service in 2016:

·            500 customer outreach camps conducted and 6000 Fiat cars were serviced

·            Five Mega Check-up Camps were conducted and 25,000 customers were serviced

·            Spare parts availability at FCA’s Chakan warehouse has been doubled and has a high fill rate of over 96%

·            FCA offers customer an option of ordering spare parts online and ensures door-step delivery



Preparing technical personnel across workshops

Technical personnel are being trained to bring in more quality and efficiency in the service process, which will improve customer satisfaction in a big way. FCA, annually organizes unique capability building contests for Service Advisors and Skilled Technicians across its nationwide authorized workshops wherein the contestants are presented with real-time case studies and are tested for their consulting and technical skills. Such contests have helped FCA build commitment and create a sense of ownership in their technical staff that services products and improves customer satisfaction.

Kevin Flynn concluded, “FCA is fully committed to India with both Fiat and Jeep brands. We will have a concentrated focus on customer centricity by ensuring a more modern sales and service network, better spare parts availability, a more delightful brand experience in our showrooms,lower cost of ownership without compromising on quality and interface with our professional and cheerful personnel at our sales and service outlets.”


About Fiat Chrysler Automobiles
FiatChryslerAutomobiles(FCA)designs,engineers,manufactures,distributesandsellsvehiclesundertheAbarth,AlfaRomeo,Chrysler,Dodge,Fiat,FiatProfessional,Jeep,Lancia,Ram,SRTbrandsas well as luxury carsunder the Maseratibrands.
FCAalsooperatesinthecomponentssector,throughMagnetiMarelliandTeksid,andintheproductionsystemssector,throughComau,andinafter-salesservicesandproductsundertheMoparbrandname.Inaddition,theGroupprovidesretailanddealerfinance,leasingandrentalservicesinsupportofthecarbusinessthroughsubsidiaries,jointventuresandcommercial agreements withspecializedfinancingservicesproviders.
FCAisaninternationalautogroupengagedinindustrialactivitiesintheautomotivesectorthroughcompanieslocatedin40countriesandhascommercialrelationshipswithcustomers inapproximately150countries.

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