$500 Million USD Italian Fashion brand, Police partners with Kapsons, with Punjab as a focus market

Posted by: at 1/30/2017 04:42:00 am


New Delhi, January 30th, 2017: Torero Corporation Private Limited and the Kapsons group announced a partnership to retail POLICE shoes, bags and leather accessories, across Kapsons stores in Punjab, Chandigarh, Haryana and Jammu.
 $500 Million USD Italian Fashion brand, Police partners with Kapsons, with Punjab as a focus market


As per the partnership, the collection is to be distributed across all 9 retail outlets of Kapsons in Punjab.

Established in Italy in 1983, POLICE is an iconic brand. With over 30 years of international success, POLICE is one of the few authentic, global lifestyle brands. Endorsed by celebrities such as Paolo Maldini, Bruce Willis, George Clooney, David Beckham and Antonio Banderas, Police is currently represented by the teenager heartthrob, Brazilian captain and striker of FC Barcelona, the young and dashing footballer, NEYMAR JR.

"POLICE is a wide-ranging brand, that continues to define and set the benchmark for street style, urban fashion", said Michele Aracri, CEO of De Rigo Vision.

"Police, among the fastest growing brands in the world, is proud to be in the service of Punjab", remarked, Yashovardhan Gupta, CEO of Torero. "India is growing, and with increased confidence we see a trend of consumers seeking unique, authentic brands. We are keen to help such consumers, by increasing access to the most fashionable, top quality bags and accessories available in the world. Punjab has always understood, and appreciated hI-Street fashion. We are very pleased to announce that Punjab is the focus state, for Police in India.”

Kapsons has been the leading retailer of apparel, footwear and accessories in northern India since its inception. By joining hands with Torero Corp Kapsons has added another feather to its cap.

“With profuse response received across all our 9 stores after partnering Torero, it has added to the growth of all our stores and increased the offerings of our brands manifold. Soon, we plan to extend our tie-up with Torero to cover our other chain store known by the name of KROME” remarked Mr. Jatin Bedi, the Associate Vice President of Kapsons Group.

Torero is among the fastest growing fashion houses in India, was founded by ISB Alumni, Yashovardhan Gupta, and Varun Narayan. It gained global acclaim when it bagged the Exclusive Global License for the powerhouse American writing instrument brand, Cross in 2012. A new partnership with POLICE has helped the company expand its product portfolio, and satiate the demands of a new class of consumers.

The Kolkata based global startup has been cementing its reputation as the Fashion House, most luxury brands like to choose. "A firm focus on the consumer, along with long term investments in the brand has worked for us", said Yash. "Our four pillars of Intellectual Property, Operational Excellence, Distribution Network, and Design have helped us create value. We are excited and believe in the potential of Police. We can't wait for consumers to get access to this absolutely phenomenal, avant-garde collection at a store next to them, soon.”

About Police

POLICE is a brand owned by the De Rigo Group. A world leader in the design, production and distribution of prestigious eyewear of proven quality.

Founded in 1983, POLICE quickly established itself as a brand associated with refined designs and a strong image, inspired by a typically American "on the road” style. Over the years, POLICE has continuously introduced new designer details and elements to its collections, such as its blue mirrored lenses, which immediately became a global fashion trend in the 1990s, and its iconic logo, which has evolved from the original eagle to the current gothic P. Thanks to its strong identity and market position, which it has consolidated over time, Police has gradually created a very broad lifestyle concept that includes perfumes, watches, jewellery and leather goods.

The Police collections are distributed in over 80 countries, mainly in Europe, Asia and America.



About Kapsons 

The Kapsons group of companies has been in existence for more than 25 years and started with its first retail business in Chandigarh, spanning an area of 700 sq. ft. and today the group’s businesses spread across Retail, Event Management, Logistics, IT Solutions, Real Tech, Wholesale and Distribution sectors, set up in the northern region of India with a head office in Mohali, Punjab.
The group manages retail and distribution of 13 brands like Calvin Klein, French Connection, Nautica, Gant, Gas, U.S. Polo, Flying Machine, Wrangler, Lee, Arrow, Indian Terrain and Tommy Hilfiger in North India with 144 stores in the region and it also manages the brands London Fog, Levis Kids, Nike SB, Converse kids and Jordan Kidswear in India. It also has a multi brand format of business, which has 41 stores and is the most popular chain of MBO in North India including Kapsons, Krome, Kapkids and Knockout. Kapsons offers Menswear and womens wear for urban cities with premium brand needs, and the MBO chain of Krome offers


the same for tier 2 towns with reasonable brand needs. Kapkids offers fashion for kids. Knockout is a discounted format of Kapsons and Kapkids.
The group also manages software solutions that manage retail, invoicing, customer loyalty programs, operations and human resource for various retailers, service providers, manufacturers, agriculturists and corporate in India. The group’s Designing & Photography Studio, and the Logistics and Real-tech Companies, are fast growing as independent companies that provide their services to some known businesses of the country.


About Torero Corp:

Torero Corporation is among the fastest growing Fashion Houses in India, with licenses across powerful global brands such as CROSS, Victorio Y Lucchino (V&L), POLICE, Cosmopolitan & Torero. Torero excels in the design, development and distribution of Shoes, Bags and Accessories. Torero's associate companies are among the highest quality manufacturers in the world, exclusively working with some of the biggest global luxury brands. Torero's products are retailed in over 40 countries, in brand enhancing retail such as at Harrods, John Lewis, Takashimaya, El Corte Ingles, Galeria Inno and many more.

Among the few Fashion Houses to win the Red Dot Design Award, two years in a row in 2015 and again in 2016, Torero has consistently created award winning leather bags and accessories. Often referred to as the Nobel of Design, the Red Dot design awards, held since 1955 is arguably the biggest design award in the world. Previous prize-winners include companies such as Siemens, Apple, BMW, the Bose Design Centre, Porsche, and Lenovo.

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