Amazon.in’s Beauty Awards revealed the top brands & products of 2016 based on consumer demand

Posted by: at 12/28/2016 02:10:00 am


The country’s biggest online Beauty Awards for 2016 is here!


Lakmé tops the list with winning products across 13 categories, followed by Maybelline in six categories and Philips in personal care appliances category

Homegrown brands like Indulekha and Patanjali emerged as undisputed winners in select categories

Hyderabad, December 28, 2016: India’s largest online beauty store on Amazon.in today announced the winners of the country’s biggest online Beauty Awards 2016. From over 15 lakh products and 19,000 brands, Amazon.in’s first-ever Beauty Awards 2016 brings forward the country’s most loved beauty products and brands of 2016. The awards, based on consumer ratings and demand (units sold) on Amazon.in, are comprehensive and include 66 categories across Skin & Body Care, Hair Care, Make-up, Men’s Grooming and Fragrance.

Amazon.in’s Beauty Awards revealed the top brands & products of 2016 based on consumer demand


Lakmé emerged as the no. 1 brand based on consumer preference on Amazon.in with winning products across 13 categories including Fairness, Sindoor, Eye liner, Foundation, Compact, Highlighter, CC Cream, Mascara, Nail Polish, Lipstick - Matte finish, Lipstick - Satin finish, Lip Gloss and Coloured Kohl. The no. 2 spot was taken up by Maybelline with products gaining consumer trust in 6 categories including Lip Balm, Compact, Lipstick, Eye Shadow, Eyebrow and Kajal. The Personal Care Appliances category saw Philips as the dominating brand winning across categories like Epilator, Hair Dryer, Straightener, Electric Shaver and Beard Trimmer (product details given below).

Amazon.in’s Beauty Awards 2016 also highlighted homegrown brands that emerged as strong players in 2016. Indulekha is a regional South Indian brand that garnered the best product award in Hair Oil category for Indulekha Bringha Hair Oil. Patanjali Ayurved also made a strong headway to win the Best Skin Gel award for its product Patanjali Aloe Vera Gel.

Amazon.in has a wide range of Luxury Beauty products, which were also well represented in the awards. Forest Essentials, Madurai Jasmine,Mogra Hair Cleanser and Davidoff Cool Water Eau de Toilette Spray for Women were some of the winners.

Some of the lesser-known brands like Kiss Beauty and ADS surfaced as leaders in Make-up for Best Concealer (New Kiss Beauty Contour Concealer Highlighter Palette) and Best Make-up Palette (ADS Color Series Makeup Kit 8 Eyeshadow 1 Power Cake 8 Lip Color 2 Blusher) respectively. Organic beauty brands and products gained huge momentum this year with brands like Lotus Herbals, Himalaya Herbals, and Forest Essentials taking up top slots in some Body Care and Facial Skin Care categories

The awards also covered Men’s Grooming, which is one of the fast emerging categories in India. Some of the winners in Men’s Grooming were BEARDO Beard and Hair Growth Oil, Philips Aquatouch AT620/14 Electric Shaver, Philips QT4011/15 Pro Skin Advance Trimmer and Garnier Acno Fight Face Wash for Men.The recently launched Cinthol Men’s Deo Stick has already become one of the best-selling men’s grooming products on Amazon.in.

Commenting on the launch of Amazon.in first-ever Beauty Awards 2016, Meghna Apparao, Category Leader – Beauty, Amazon.in,“The growing demand for beauty products among discerning Indian consumers encouraged us to come up with Amazon Beauty Awards that showcase and offer the bestselling beauty and grooming products. In our effort to make beauty shopping easy for our customers, we are excited to offer top beauty and grooming brands from India’s largest beauty store – Amazon Beauty Store”, said Meghna Apparao, Category Leader - Beauty, Amazon.in.
Amazon.in Beauty Awards 2016 – Full list of winners:
Category
Sub-category
Product Name
Brand
Body care
Anti-scar treatment
Bio-Oil
Bio-Oil
Body care
Shower gel/Body wash
Dove Gentle Exfoliating Body Wash
Dove
Body care
Sunscreen
Lotus Herbals Safe Sun 3-In-1 Matte Look Daily Sunblock SPF-40
Lotus Herbals
Body care
Soaps
Dove Cream Beauty Bathing Bar
Dove
Body care
Body Lotion
Nivea Nourishing Lotion Body Milk Richly Caring for Very Dry Skin
Nivea
Body care
Gel
Patanjali Aloe Vera Gel
Body care
Epilator
Philips Satinelle Epilator HP6421/00, Legs & Body
Philips
Body care
Foot care
Scholl Diamond Crystals Velvet Smooth Express Pedi
Scholl
Body care
Face epilator
Braun 810 Face Epilator
Braun
Facial Skin care
Lip Balm
Maybelline Baby Lips Color Changing Lip Balm, Peach Bloom
Maybelline
Facial Skin care
Face wash
Clean & Clear Pimple Clearing Face Wash
Clean & Clear
Facial Skin care
Night cream
Himalaya Herbals Revitalizing Night Cream
Himalaya
Facial Skin care
Eye cream
Himalaya Herbals Under Eye Cream
Himalaya
Facial Skin care
Toner
Himalaya Herbals Refreshing and Clarifying Toner
Himalaya
Facial Skin care
Fairness
Lakmé Perfect Radiance Fairness Day Crème
Lakmé
Facial Skin care
Creams & Moisturizers
Lotus Herbals Whiteglow Skin Whitening And Brightening Gel Cream SPF-25
Lotus Herbals
Facial Skin care
Serum
Neutrogena Fine Fairness Brightening Serum
Neutrogena
Facial Skin care
Anti-ageing
Olay Total Effects 7-In-1 Anti Aging Night Skin Cream
Olay
Facial Skin care
Creams & Moisturizers
POND'S Moisturising Cold Cream
POND'S
Facial Skin care
Facial Kit
VLCC Gold Facial Kit
VLCC
Facial Skin care
Ubtan
Forest Essentials MultaniMitti Facial Ubtan
Forest Essentials
Fragrance
Deo stick
Cinthol Men's Deo Stick, Intense
Cinthol
Fragrance
Body Spray
Layer'rWottagirl Body Spray, Secret Crush
Layer'r
Fragrance
Deodorant
Nivea Fresh Active Original 48 Hours Deodorant
Nivea
Fragrance
Roll on
Nivea Whitening Smooth Skin Roll On
Nivea
Fragrance
Luxury women's perfume
Davidoff Cool Water Eau De Toilette Spray for Women
Davidoff
Fragrance
Luxury men's perfume
Davidoff Cool Water for Men
Davidoff
Hair Care & Styling
Shampoo
TRESemmé Keratin Smooth Shampoo
TRESemmé
Hair Care & Styling
Conditioner
TRESemmé Keratin Smooth Conditioner
TRESemmé
Hair Care & Styling
Best product for curly hair
BBLUNT High Definition Curl Defining Leave in Cream
BBLUNT
Hair Care & Styling
Hair fall treatment
Hair For Sure Hair Management Treatment
Hair For Sure
Hair Care & Styling
Hair Oil
IndulekhaBringha Hair Oil
Indulekha
Hair Care & Styling
Hair Color
L’Oréal Paris Casting Crème Gloss, Darkest Brown 300
L’Oréal Paris
Hair Care & Styling
Best product for straight hair
L’OréalProfessionnel X-tenso Care Straight Shampoo
L’Oréal Paris
Hair Care & Styling
Hair serum
Streax Pro Hair Serum VITA GLOSS
Streax
Hair Care & Styling
Hair dryer
Philips HP8100/06 Hair Dryer
Philips
Hair Care & Styling
Straightener
Philips HP8309/00 Hair Straightener
Philips
Hair Care & Styling
Hair Spray
TRESemmé Thermal Creations Heat Tamer Protective Spray
TRESemmé
Hair Care & Styling
Luxury hair care
Forest Essentials Madurai Jasmine and Mogra Hair Cleanser
Forest Essentials
Make-up - Face
Sindoor
Lakmé Jewel Sindoor
Lakmé
Make-up - Face
Concealer
New Kiss Beauty Contour Concealer Highlighter Palette (5 Color)
Kiss Beauty
Make-up - Face
Eye liner
LakméInsta Eye Liner, Black
Lakmé
Make-up - Face
Foundation
Lakmé Absolute Skin Natural Mousse, Ivory Fair 01
Lakmé
Make-up - Face
Compact
Lakmé Rose Face Powder, Soft Pink
Lakmé
Make-up - Face
Highlighter
Lakmé Face Sheer Highlighter, Sun Kissed
Lakmé
Make-up - Face
Makeup Palette
ADS Color Series Makeup Kit
ADS
Make-up - Face
Compact
Maybelline New York White Super Fresh Compact Pearl
Maybelline
Make-up - Face
Primer
L’Oréal Paris Base Magique Primer
L’Oréal Paris
Make-up - Face
CC cream
Lakmé Complexion Care Face Cream, Beige
Lakmé
Make-up - Face
BB cream
Pond's White Beauty SPF 30 Fairness BB Cream
POND'S
Make-up - Face
Makeup Brush Set
Cosmetic Makeup Brush Set - 24 Piece with Black Leather Case
Puna Store
Make-up - lip & eye
Mascara
LakméEyeconic Lash Curling Mascara Black
Lakmé
Make-up - lip & eye
Nail Polish
Lakmé True Wear Nail Color SS 1
Lakmé
Make-up - lip & eye
Lipstick
Maybelline Super Stay 14Hr Lipstick Eternal Rose
Maybelline
Make-up - lip & eye
Lipstick - Matte finish
Maybelline Color Show Lip Matte
Lakmé
Make-up - lip & eye
Eye shadow
Maybelline New York Nudes, the Nudes Palette
Maybelline
Make-up - lip & eye
Lipstick - Satin finish
LakméEnrish Satins Lip Colour
Lakmé
Make-up - lip & eye
Eyebrow
Maybelline Fashion Brow Duo Shaper, Brown
Maybelline
Make-up - lip & eye
Lip Gloss
Lakmé FS Lip Gloss, Strawberry 15
Lakmé
Make-up - lip & eye
Kajal
Maybelline Colossal Kajal, Black
Maybelline
Make-up - lip & eye
Coloured Kohl
LakméEyeconicKajal, Royal Blue
Lakmé
Men's grooming
Beard Oil
BEARDO Beard and Hair Growth Oil
BEARDO
Men's grooming
Hair Wax
Gatsby Styling Wax Mat and Hard
Gatsby Leather
Men's grooming
Premium shaver
Braun Series 3 3040 Rechargeable Wet & Dry Electric Foil Shaver
Braun
Men's grooming
Electric shaver
Philips Aquatouch AT620/14 Electric Shaver
Philips
Men's grooming
Beard trimmer
Philips QT4011/15 Pro Skin Advance Trimmer
Philips
Men's grooming
Face wash
GarnierAcno Fight Face Wash for Men
Garnier

Amazon.in’s Beauty Store is designed tomeet the varying grooming and beauty needs of all customers by providing a broad selection of home-grown and international brands.The beauty store features selection from leading brands including Lakmé, L’Oréal Paris, Dove, Nivea, Olay, VLCC, Biotique and many more. The Luxury Beauty Store on Amazon.in includes top brands like L’Occitane, Forest Essentials, Calvin Klein, Kama Ayurveda, Davidoff and so on. The store also includes products specifically catering to men’s grooming needs like shaving creams, hair creams & gels, deodorants and perfumes.
All Consumers on www.amazon.in and the Amazon mobile shopping app have easy and convenient access to 95 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.
About Amazon.in                                                                                                               
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about

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