Shraddha Kapoor enchants with Imara’s ‘Spellbound Sale’


Imara commences a nationwide sale from 9th – 11th December 2016 at Shoppers Stop, Imara exclusive brand outlets and with online partner Myntra

India, 10th December 2016: Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear, brings its ‘Spellbound Sale’ from 9th – 11th December 2016 at all Shoppers Stop outlets, its exclusive brand outlets (EBOs) at Bangalore, Patna, Agartala, Vijayawada and others along with the online partner Myntra.

Shraddha Kapoor enchants with Imara’s  ‘Spellbound Sale’
Shraddha Kapoor along with Mr. Salil Nair, Customer Care Associate and CEO Shoppers Stop Ltd. at the Imara event at Shoppers Stop Viviana

Shraddha Kapoor enchants with Imara’s  ‘Spellbound Sale’
Shraddha Kapoor along with Mr. Salil Nair, Customer Care Associate and CEO Shoppers Stop Ltd. at the Imara event at Shoppers Stop Viviana

Offering a wide-range of this season’s collection, this three-day long and spectacular ‘Spellbound Sale’ exhibits the Autumn/Winter 16 clothing line, a contemporary rendition of the classics, at magical prices of INR 499/- and INR 999/- only.

On this occasion, Shraddha Kapoor inaugurates her first ‘Spellbound Sale’ at Viviana Mall in Thane, Mumbai delighting shopaholics and giving them a chance to indulge this winter. The collection fuses warm autumn colours, layered clothing and festive styles.

At the inauguration, Shraddha Kapoor said excitedly, “From embracing the Anarkali kurtas in its traditional glory to quilted jackets for a winter-friendly update, we have it all in Imara’s collection. We are very excited that this will enchant every Indian woman. I am sure my fans will connect with my fashion style as they connect with me and this will keep them spellbound.”

Anjana Reddy, CEO, USPL said, “Imara is for the modern Indian woman who lives life on her own terms. We are thrilled to bring this spectacular sale across the country for the Indian women to celebrate their power. This Autumn/Winter 16, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world. This Spellbound Sale will be hosted by us every season to thank our loyal customers nationally through all our point-of-sale.”

Mr. Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd. added, “Imara has gained a strong foothold in our multifarious and fast-growing women’s Indian wear category. Our customers have responded very favorably to the brand. We are positive that Imara is well-poised to become one of the most fashionable Indian wear brands in the country. ”


About Imara


Imara, launched in February 2015, is all about reinventing fashion classics and creating a contemporary product narrative for ethnic wear, targeted at the young woman of today. Bollywood diva Shraddha Kapoor is the face for Imara, and offers a refreshing touch on fashion, for the young and the stylish. The product designs reflect the changing outlook of the Indian woman. What women did once upon a time is not relevant today and women, today, look at life in in a more carefree, liberated and progressive manner and that’s the target audience that Imara reaches out to. Imara is presently retailed at its EBO’s, all Shoppers Stop oulets and online on Myntra.

 About Shoppers Stop

 

Shoppers Stop Ltd. is one of the pioneers in setting up large format department stores in India. The flagship department store business, Shoppers Stop, is now one of India’s largest retail chains of large format department stores in the country. It is a one-stop shop for products across multiple categories including apparel, cosmetics, fragrances, artificial and fine jewellery, footwear, personal accessories such as watches, sunglasses, handbags, wallets and belts, kids wear, toys, home decor and much more. Shoppers Stop offers more than 400 of the finest international and national brands across categories.  It is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world.

Shoppers Stop currently has 81 stores in 38 cities across the country viz. Ahmedabad (2 stores), Aurangabad, Agra, Amritsar, Bengaluru (11 stores), Bhopal, Chennai (3 stores), Coimbatore, Chandigarh, Delhi (6 stores), Durgapur, Goa, Gurgaon (2 stores), Ghaziabad (2 stores), Hyderabad (5 stores), Indore, Jaipur (3 stores), Jalandhar, Kalyan, Kolhapur, Kolkata (5 stores), Latur, Lucknow, Ludhiana, Mumbai (7 stores), Mangalore (2 stores), Mysore, Meerut, Noida (2 stores), Panvel, Pune (5 stores), Raipur (2 stores), Siliguri, Surat, Thane, Vijayawada, Vizag, Vadodara.