HANDICRAFTS FROM MRIGNAYANI GOES LIVE ON LIMEROAD IN A NEW STYLISH AVATAR
Bengaluru, 26th Dec, 2016: LimeRoad, the social commerce platform that has revolutionized style discovery online, today announced that it has gone live with an exclusive range of handicrafts and apparel from the Madhya Pradesh Laghu Udyog Nigam.
The fashion commerce platform that creates millions of styling ideas for the style conscious man and woman, has signed an MoU with the Madhya Pradesh Laghu Udyog Nigam. The MoU was signed during the National Vendor Development Programme and MSME Convention 2016 hosted by the Ministry of MSME - Government of India and the Department of MSME – Government of Madhya Pradesh.
Shri Shivraj Singh Chouhan, Hon’ble Chief Minister of Madhya Pradesh commended LimeRoad via his Tweeter saying “Platform provided by LimeRoadcom to our artisans will help spreading the old customs & traditions of rural Madhya Pradesh across the world.”
Ms. Suchi Mukherjee, Founder and CEO LimeRoad, said, “We are proud to announce that the Mrignayani products are live on LimeRoad. We have always wanted Limeroad to be the most extensive platform for the discovery of delightful products made by small-scale entrepreneurs across India. We are honored to partner with the Madhya Pradesh Govt. and we welcome the talented artisans of MP on to our platform. These gorgeous Chanderi & Maheshwari fabrics and saris have been around for years! The LimeRoad Mobile App will now take these unique assets of India to millions of customers, and make these products from TRaditional to TRending!”
LimeRoad will be working with the talented artisans of Madhya Pradesh to blend these wonderful traditional weaves with modern day design, thus taking these fabrics right into the wardrobes of the millennials.
About Madhya Pradesh Laghu Udyog Nigam:
Over the last three decades, MPLUN (Madhya Pradesh Laghu Udyog Nigam) has been promoting the growth of small-scale industries in the state of Madhya Pradesh. Since its inception in 1961, the Nigam is constantly implementing the State Government’s policy for development of the SSI sector. MPLUN has diversified, expanded and increased its activities – all aimed to encourage, develop and sustain the SSI sector – be it infrastructure development or technical feasibility study, supply of raw material or marketing of finished products of the SSI sector, weavers or craftsmen, LUN has it all! No wonder MPLUN has become the life line of small-scale industries in Madhya Pradesh.
About LimeRoad:
LimeRoad is a fun and exciting way to discover, share and shop. Limeroad.com is today reimagining e-commerce as we know it today with a social-commerce platform. Targeted at the intelligent women and men of today, it has an incredible width of carefully selected retailers, enabling customers to discover the best of lifestyle products across categories like apparel, accessories, and home.