Great Lakes Institute of Management hosts 10th NASMEI International Conference

Posted by: at 12/24/2016 01:56:00 am

Chennai, 24th December, 2016: Great Lakes Institute of Management hosted its 10th NASMEI (North American Society for Marketing Education in India) annual conference at its Chennai campus on December 23rd & 24th, 2016. The conference was organized by Great Lakes - Kotler Srinivasan Center for Research in Marketing.

The two day conference began with the inaugural ceremony presided by the key note speaker Dr. Suresh Ramanathan, David R Norcom’73 – Professor at Mays Business School, Texas A&M University.  Dr. Bala V Balachandran, Founder, Dean and Chairman of Great Lakes joined the conference proceedings and addressed the participants through a video link. Dr. Vaidy Jayaraman, Associate Dean, Great Lakes Institute of Management, Chennai and Dr. Bharadhwaj S, Co-Chair of NASMEI were among the other dignitaries present at the event.

Great Lakes Institute of Management hosts 10th NASMEI International Conference

Great Lakes Institute of Management hosts 10th NASMEI International Conference


Around 120 delegates comprising of professors and doctoral students from leading national and internationals schools like University of Kansas, Texas A&M University, Curtin University- Australia, University of Arizona, Washington University, Penn State Abington, IIMs, IITs, ISB – Hyderabad, SIBM, NIT, participated in the event and will be presenting their research papers . NASMEI is aimed to discuss and prepare the myriad of trends, emerging changes and challenges disrupting the marketing industry.

Welcoming the gathering over a live video conference and highlighting on Great Lakes plans in terms of Research, Dr Bala V Balachandran, Founder, Chairman & Dean, Great Lakes Institute of Management said, “Research is more important in any marketing field and thus, Great Lakes will soon be launching doctoral programs to aid quality research and publications. Great Lakes being ranked 2nd in the country in Research productivity is a testament to the quality of our faculty pool.” I wish the 10th edition of NASMEI a great success and I am positive that the participants will have a great learning experience, he concluded.

Talking about the future of consumer behaviour and the strong need of being innovative in research, key note Speaker Dr. Suresh Ramanathan, David R Norcom’73 – Professor at Mays Business School, Texas A&M University said, “The biggest dilemma that researchers around the world today face is the fear of being seen as not innovative enough and hence it is imperative that we address this issue. Further talking about why it is important to be innovative researchers, Mr. Suresh Ramanathan opined that it’s the only way research scholars can survive. “When I evaluate a research paper, I want it to be less fluent, filled with counter-intuitive or surprise findings and the paper should shed a new light on an existing problem”, he added.

The 10th NASMEI Conference had insightful research papers presented on the evolving trends in Marketing across various industries and countries. The presentations included diverse marketing topics like Nostalgia Advertising and Consumer-brand Relationship, Exploring the influence of online pricing strategies, Emotional intelligence on Marketing, Machine Learning Approaches to Modeling Category Sales, Employee Brand Equity, consumer arbitration among many others. The event also offered delegates with the best networking opportunities, Q&A’s with guest speakers and open discussions, thus contributing to everyone’s learning.

Another key highlight of the 10th NASMEI conference is the Doctoral Workshop on research methods for doctoral students (PhD/FPM/Exec PhD/Exec FPM) that will be conducted from 26th – 30th December at Great Lakes Campus. The content of this workshop would be unique and, the material covered in this programme would not be covered in Indian b-school FPM/PhD curricula. The anchor faculties who will be hosting the workshop, are all marketing academics of Indian origin, are globally renowned, extremely well-published and highly respected.

About Great Lakes Institute of Management:

Great Lakes was founded in 2004 by Padma Shri Dr. Bala V. Balachandran with a vision of becoming the leading Management Institution in India providing Quality Education at an affordable cost and Human Capital for Emerging Economies. In 2014, Great Lakes was accredited by Association of MBAs (AMBA, UK) for its PGPM and PGXPM programs and became the youngest B-school in India to receive this prestigious international accreditation. In 2015, Great Lakes received international SAQS accreditation from AMDISSA making it one of the few B-Schools in India to receive two prestigious international accreditations. Led by exceptional academic faculty, steered by an outstanding advisory council and buoyed by the international collaborations, Great Lakes has, within a short span of 10 years emerged as a top-ranked business school.

For the year 2016, Great Lakes has been ranked No.1 for its Analytics program by Analytics India, 5th among private B-Schools in India by Careers 360, 6th among one year MBA program by Outlook India and 10th among top ten B-Schools in India by Business India. In the year 2015, Great Lakes was ranked 7th among India’s top one-year executive MBA/PGP programmes by Business Today & 9th under the category top one-year programs in the country by Business World.

Great Lakes has 50+ full time faculty and 130+ visiting faculty including over 20 international faculty from top global schools like Yale, Kellogg, Stanford, etc. Further collaborations with world’s leading institutions like Georgia State University, University of Houston, University of Bordeaux, Hongkong University of Science &  Technology (HKUST) etc.; have helped Great Lakes in globally benchmarking its programs. Great Lakes has a 27.5 acres LEED Platinum rated green campus in Chennai and a 7.5 acre campus in Delhi-NCR. Great Lakes offers One Year full time MBA for experienced professionals, Two year MBA with focus on Emerging Markets, Part Time Executive MBA Program, Weekend Executive MBA Program. Great Lakes alumni currently work at world renowned organizations both in India and overseas across 30 countries.

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