National, October 15, 2016:Over the past few years, Vogue India’s Fashion’s Night Out has been one of the most anticipated events for the Vogue community. For the upcoming eighth edition in India, the property is going digital for the first time ever, in association with Myntra, India’s largest platform for fashion and lifestyle as Vogue Fashion’s Night.in@Myntra on 14th, 15th, 16th October 2016.
Visit www.myntra.com/shop/vfni(URL will be live from 06:00pm on 14th October to 11.59pm on 16th October)to choose from almost 1000 exclusive products ranging from apparel to footwear to accessories to up your fashion ante this fall-winter. This new avatar will continue to have age-old favourites that have defined the property over the years like Vogue Loves, Vogue Merchandise, Vogue Curates and Vogue Edits.
Like every year, Vogue India brings together over 90 premier Indian fashion labels as part of Vogue Loves starting with leading brands like Amrapali, Ashish N Soni, Gaurav Gupta, Gauri and Nainika, Pankaj & Nidhi, Rajesh Pratap Singh, Label by Ritu Kumar, Sabyasachi, Sanjay Garg, Shantanu & Nikhil, Suhani Pittie, SVA Couture, Tarun Tahiliani and several others. Also available, for your selection would be fashion’s superstars like Arti Vijay Gupta, Deepa Gurnani, Dhruv Kapoor, Eina Ahluwalia, Geisha Designs, Ikai by Ragini Ahuja, Ilk by Shikha & Vinita, Hemant & Nandita, Kanika Goyal, Nikasha, Nimish Shah, Not So Serious, Outhouse, Payal Khandwala, Payal Pratap, Shivan and Narresh, Sukriti & Akriti, Valliyan amongst a host of other power-packed names.
Continuing the annual tradition of associating with top-notch Indian designers to create exclusive Vogue Merchandise available only as part of Vogue Fashion’s Night Out, this year, Vogue Fashion’s Night.in@Myntra has collaborated with ace couturiers Tarun Tahiliani and Monisha Jaising who have designed a range of T-shirts and Tote bags respectively.
Confused about what to wear at your next outing? Vogue Curates comes to your rescue to create multiple looks from brands like Numero Uno, Nike, Louis Philippe, Puma, All about you by Deepika Padukone, Forever 21and many more to answer all your sartorial queries.
Vogue Edits offers you select pieces from international fashion maestros like Alexander Wang, Balmain, Chloe, Isabel Marant, Mary K, Peter Pilotto, Stella McCartney and Valentino courtesy Le Mill.
Commenting on this new avatar, Priya Tanna, Editor, Vogue India, said, “We’re all about the zeitgeist at Vogue and Fashion’s Night.in @Myntra is another move in that direction. We’re all shopping more and more online so it was exciting for us to curate a unique e-shopping experience for the Vogue community."
Speaking about the association with Vogue,Gunjan Soni, Chief Marketing Officer and Head, International Brands,Myntra said, “Myntra is the fashion house of the country and an association with an iconic fashion platform like Vogue will truly create a shopping event like never before. With this association our customers will be able to access the most exclusive merchandise designed by some of the who’s who in fashion.”
Follow #Fashions Night In& #VogueFNI on Myntra updates on Facebook, Twitter and Instagram@VogueIndia.
About Vogue India:
Connecting women with what's beautiful, illuminating and inspiring, Vogue India was launched in September 2007. Vogue India is the 17th edition of the ultimate style bible and is a 100 per cent owned subsidiary of Condé Nast International. For over 100 years, Condé Nast has produced some of the finest, most successful and iconic magazines worldwide. Vogue India celebrates the growing presence of women who define and influence the new Indian modernity with grace, style and achievement. Priced at Rs 150, Vogue India is a monthly magazine and available across 100+ towns.
Myntra is India's leading platform for fashion brands and a pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.