Organic and Hand-made products market gets a new turn
India 6 October 2016: According to International market research agencies, personal care industry demand in this segment was over $7.6 billion (approx Rs 50,000 crore) in 2012 and is expected to reach $13.2 billion (approx Rs 80,000 crore) by 2018, growing at a CAGR of 9.6 per cent from 2012 to 2018.
One such organic brand is Fuschia by Vkare that was born out of its parent company Vkare Bio Sciences in 2013. Fuschia by Vkare has been initiated by a team of doctors with an inclination towards skincare in a natural way. Having studied the never ending market of skincare products in India and abroad they realised that most of the labels were fraught with harsh chemicals.
Though the idea of chemical free skincare has been widely accepted by our Indian customer base but ‘natural skincare’ still remains a blanket term for many. The ever growing demand for and existing confusion about ‘natural skincare’ have been strategically exploited by lot of labels. Just adding the label of Natural / Herbal / Ayurvedic doesn’t make it so, the ingredient list is what will decide the fact.
According to Mohit Bhatia, Founder, Fuschia by Vkare, “Looking at the scenario, we decided to promote ‘natural skincare’ as products essentially free of SLS, Parabens, Pthalates, Mineral oils, Synthetic colours & fragrances and hence the inception of ‘FUSCHIA."
While Mohit further reiterates, "We have kept our manufacturing process ‘Handmade’. So our production batches are small and this also ensures that our products reach our valuable customers in their freshest form. Our constant efforts to provide our customers the best for their skin and at the same time contributing towards saving our ecosystem from harsh chemicals makes our products a little pricier but still affordable as compared to the global brands."
Since its inception, Fuschia by VKare is consistently evolving and has established itself as a brand dedicated to natural, handmade skincare products. From natural ingredients to manufacturing process, from unique packaging styles to eco-friendly policies, Fuschia by VKare stands apart from most of the conventional cosmetic brands.
They started with natural, handmade soaps (initially 10 variants, now expanded to 50+ variants) and today they have range of skincare including Day Cream with SPF 15, Anti-ageing Night Cream, Foot Cream, Intense Moisturizers ( 5 variants) , Face & Body Scrubs (4 variants), Bath Salts (7 variants), Face Masks (5 variants), Face Gels (5 variants), Skin Soothers ( 8 variants), Mud Masks (2 variants), Serums (5 variants), Body Mists (8 variants) and Cleopatra’s Secret Body Bath.
Since their launch in 2013 they have been growing at a rate exceeding 100% YoY and are seeing more than 50% of our sales being generated from repeat customers. The same was recognized as Indian e-Retail Awards 2016 where they won the award for being the brand with outstanding e-Retail Performance in Beauty and Personal Care Segment.
Their future plans are to have Exclusive Brand Outlets and Franchisee in coming years across India. Being a team of medicos, manufacturing skincare products was not their forte. It was a challenge researching on production of such a range. With great efforts and lot of technical support from people associated with the field they started off with this humongous task of making ‘Fuschia’.
According to International market research agencies, personal care industry demand in this segment was over $7.6 billion (approx Rs 50,000 crore) in 2012 and is expected to reach $13.2 billion (approx Rs 80,000 crore) by 2018, growing at a CAGR of 9.6 per cent from 2012 to 2018. Indian consumers are now more aware and conscious of their health & beauty choices, and there is a growing demand for chemical free skincare products and our brand caters to the needs of this health conscious segment. Our belief is in our potential of growth in near future by entering into various domains of Retail Segment, Gifting Solutions for corporates, wedding and special occasions for skin enthusiasts.