· Launches FREE 1GB & 2GB 3G Data with unlimited voice calling packs
· Value for money proposition - 10GB of 3G data for just Rs.409!
· And Local & STD calls as low as @10p/25p
Kolkata, October 5, 2016 This Durga Puja, Aircel, one of India’s most innovative telecom player, is spicing up the festivities with a host of Unmatched Data and Calling products. Aircel, today, launched FREE Data offers of 1GB & 2GB of 3G data with unlimited voice calling packs ranging from Rs. 349 to 649. These calling packs offer free data with unlimited Local and STD calling benefits with a validity of 28 days. In addition, Aircel also launched a value for money proposition with RC 409 which offers 10GB of 3G data with 28 days validity, effectively offering 1GB of 3G at just Rs. 41.
The company also announced special recharge of Rs. 79 which will offer Local calling @10p and STD @25p with a validity of 28 days.
These new products launched are in line with Aircel’s commitment to offer value for money products in both Data and Voice.
New products
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Benefits
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Validity
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Free Data with Voice
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349
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Unlimited Local Aircel Calls and free 1GB 3G data
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28 days
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448
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Unlimited Local Calls and free 1GB 3G data
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28 days
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649
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Unlimited Local & STD Calls and free 2GB 3G data
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28 days
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Value for money proposition - Data
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409
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10GB 3G Data
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28 days
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Voice
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79
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Local Aircel @10p and other local and STD @25p
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28 days
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Anil Gupta, Regional Manager – East, Aircel, said, “Aircel is spicing up the festivities with a whole range of exciting data and calling products. This Durga Puja we want our customers to consume entertainment online and also talk to their families and friends without worrying too much about the cost. Our latest product innovations are in line with the evolving data and mobile internet scenario in the country. We have been working tirelessly to live up to this expectation of our customers and hence, we’ve redoubled our efforts in offering value for money products to our customers.”
Riding on the back of some innovative value-for-money and industry first data products, Aircel has witnessed a significant rise in its data revenues. Unmatched offerings have helped Aircel (across all circles) record 60 % data revenue growth and 65% consumption growth in 2015. In addition, Aircel also witnessed a 104% growth in 3G revenues and 167% growth in 3G users last year.
“There remains a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G. Our 3G user base grew by 23% in the last quarter which is better than industry average. Therefore, our idea is simple- if someone wants to be online, it’s best to be online with Aircel. Our industry first offers are intended to redefine the way mobile internet is consumed in India and we are confident that through these new offers we will continue our data success story in India and remain a brand that offers innovative value propositions,” said Anil.
About Aircel Limited
Aircel is one of India’s leading innovative mobile service providers. The company is a pan-India 2G operator with 3G spectrum in 13 circles and is credited with the fastest 3G roll out ever in the Indian telecom space. As a young data led telecom player, Aircel has constantly been at the helm of introducing innovative and value for money products and services for its customers, be it the Aircel Pocket Internet, taking the first step in making 3G affordable for the masses or launching revolutionary Industry first data products aimed at fuelling Internet adoption. The company has been the proud recipient of coveted awards such as Voice&Data Special Leadership Recognition in ‘Customer Service’ category, ET Telecom Award 2014 for its innovative customer care research model, Aegis Graham Bell award 2015, in Innovation for its “Zero Premium Assurance” solution for high service availability, Data Quest Award 2015 for ‘Excellence in Implementation and Use of Technology for Business Benefits’. For more information, please log onto our website www.aircel.com.