TCS Extends Partnership With Singapore Marathon

Posted by: at 10/18/2016 03:44:00 am

Delivers Third Generation of Award-Winning Race Smartphone App, Begins New Exclusive Charity Fundraising Program

Singapore | Mumbai October 18, 2016:  Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading IT services, consulting, and business solutions firm, is proud to announce it has extended and expanded its partnership as Official IT Provider to the Standard Chartered Marathon Singapore.

TCS is set to provide the third-generation of the official race smartphone app and has also grown its corporate presence at the 2016 race, including the initiation of a new charity fundraising program. In other news, the 2015 version of the race app recently won two awards from leading sports and marketing industry organizations.  

Geoff Meyer, Managing Director of IRONMAN Asia: “Ironman is delighted to have TCS as Official IT Partner again in 2016, and we are excited to introduce the SCMS 2016 mobile app. Technology and fitness continue to intersect in incredibly exciting ways. It is essential that the Standard Chartered Marathon Singapore is recognized as a global leader in running and digital capabilities – TCS is helping us make this a reality”.      

Girish Ramachandran, President, TCS Asia Pacific: “TCS is extremely excited to continue our relationship as Official IT Provider of the Standard Chartered Marathon Singapore in 2016, and to once again deliver our world-leading and award-winning digital capabilities and technology to the largest mass running event in South East Asia”.  

Expanding its presence at the race, this year TCS has also created a new charity fundraising program for the race and is offering limited edition shoelaces developed with Brooks, a leading running-shoe maker. All proceeds from the shoelace sales will go to TCS Singapore’s charity of choice, SPD, an organisation that supports persons with disabilities.

Abhimanyau Pal, Executive Director, SPD: “For over 50 years, SPD has been helping people with disabilities to integrate into Singapore’s mainstream society.  It is only with the support of individuals and organisations such as TCS that we are able to continue running programs and services to help people with disabilities to be independent and self-reliant.”

Since it was first introduced in 2014, successive annual builds of TCS’ Standard Chartered Marathon Singapore app have expanded in features and functionality making it an essential companion to the race for both runners and friends and family of participants. The 2015 version of the app received over 27,000 downloads. 

The “Powered by Tata Consultancy Services” 2015 race app received two prestigious industry awards in October 2016. It was recognized as “Digital Platform in Sports of the Year” silver winner at the SPIA Asia 2016 - Sports Industry Awards in Bangkok, October 4 ( Additionally, TCS was recognized for “Best Event – Use of Mobile” at the Marketing Event Awards 2016 in Singapore ( 

The “Powered by Tata Consultancy Services” 2016 smartphone app is now available at Apple App Store and Google Play. For more details on the race and downloading the app, please visit

TCS is a recognized leader in the sponsorship of mass running events. TCS is title sponsor of the TCS NYC Marathon, TCS Amsterdam Marathon, TCS Lidingolopet (the world’s largest cross-country run), and the TCS World 10k Bengaluru, and the TCS Clark Animo Run. In addition to its technology partnership with the Standard Chartered Marathon Singapore, TCS has technology partnerships with leading races, including London Marathon, Chicago Marathon and numerous others.  For more details on TCS sponsored running events, please visit

About IronMan

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit

About SPD

SPD is a voluntary welfare organisation that supports people with disabilities by promoting their interest, welfare and advancement so as to develop their potential to the fullest. Through programmes and services that encompass therapy, vocational skills training, assistive technology, early intervention, day care, and employment, educational and social support, we seek to enable people with disabilities to be self-reliant and independent.  For more information, please visit

About Tata Consultancy Services Ltd. (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS,infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 371,000 of the world’s best-trained consultants in 45 countries. The company generated consolidated revenues of US $16.5 billion for year ended March 31, 2016 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. For more information, visit us at

To stay up-to-date on TCS news and events in Asia Pacific, follow @TCS_AsiaPacific. For global updates, follow @TCS_News.
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