Sathya Sai Seva Organizations launches national cleanliness programme "Swachata Se DivyataTak"


-  Eight lakh volunteers, 2500 plus samithis to take part in the first of its kind Nation-wide Cleanliness drive with more than 1000 activities across 20 states of India

From 2nd October – 20th October 2016 

Sathya Sai Seva Organizations launches national cleanliness programme "Swachata Se DivyataTak"

Chandigarh, October 3, 2016: The Sri Sathya Sai Seva Organisations India (SSSSO India) - a multi cultural international spiritual service organisation from PrasanthiNilayam, Puttaparthi, Andhra Pradesh announced the launch of their nationwide cleanliness programme called “Swachata Se DivyataTak”. Sri Nimish Pandya, All India President, Sri Sathya Sai Seva Organisations of India launched the cleanliness drive on the eve of Gandhi Jayanthi, 2nd October 2016 in Mumbai and will end on the “Avataar Declaration Day” i.e. on 20th October 2016. This initiative has been undertaken in order to promote cleanliness across the country. 

More than Eight Lakh (8,00,000)sevaks across the country will be participating in this magnum opus. The cleanliness drive will be divided in 3 parts: towns, villages and metros. 2500 plus samithis are set to take part in the first of its kind Nation-wide Cleanliness programme with more than 1000 activities across 20 states of India. Firstly, the village cleanliness programme will be inaugurated post which the seva workers start cleaning the pre-decided places. The Bal Vikas Gurus along with Bal Vikas children will be organizing various competitions like Drawing, Essay and Poetry for children. The selfless seva workers will also be showing short films on cleanliness followed by awareness talk on topics like “Importance of washing hands”, “Importance of personal hygiene in overall child development” etc.

In the villages there will be an inauguration ceremony post which the seva workers will visit villages that include SSSVIP village, BhajanMandli villages, SSSVJ school village and also those villages from where number of sevadal go for Prashanthiseva. The following activities will be undertaken by the devoted seva workers i.e. cleaning the school, riverbanks etc and will also be creating awareness on various topics like hazards of open defecation, use of polythene, failure or absence of drainage system, importance of personal hygiene, source of safe drinking water and source of clean energy viz bio-gas and solar study lights etc.

In cities, the dedicated seva workers will also be going door to door in order to create awareness regarding garbage collection and supporting solid waste management system of Muncipal Corporation in slums. 

The Hon'ble Prime Minister of India  Shri Narendra Modi today extended his support for the mega nationwide project undertaken by The Sri Sathya Sai Seva Organisations India (SSSSO India) on cleanliness. 


Speaking on this occasion, Sri Nimish Pandya, All India President, Sri Sathya Sai Seva Organisations of India said, “This is a first of its kind initiative undertaken by the Sathya Sai Seva Organization inspired by the quote used by our Swami “Cleanliness is next to Godliness”. We are very happy to be able to serve our nation by creating awareness amongst them regarding cleanliness.” 

About Sri Sathya Sai Organisations: 

Sri Sathya Sai Seva Organisation, India and Sathya Sai International Organisation operate on the divine guidelines of Bhagawan Sri Sathya Sai Baba. The SSSSO India is involved in the service of the society in 20 states of India with more than 10 Lakh volunteers working selflessly for individual as well as societal development; the SSIO serves the individual and society in over 120 countries across five continents. The core focus of the Sathya Sai Organisations is SocioCare, MediCare and Educare, viz, free drinking water supply to millions; free medicare facilities with state of the art technology which can match or surpass the best in the world and value based education from kindergarten to post graduate studies. All activities of the Sathya Sai Organisations is absolutely free of cost. The binding force of all activities is pure Love which is based on the dictum and powerful mantra of Bhagawan Sri Sathya Sai Baba: Love All~ Serve All.