Bangalore. 12th October 2016: Royal Salute, the exceptionally crafted and aged Scotch whisky, has unveiled the first in a new range of limited edition gift packs that bring to life the unique heritage and rituals which were there to celebrate unity and peace between the British and French crowns in 1520. The pack that has been launched in October 2016 contains a bottle of Royal Salute 21 Year Old and, under the guidance of British designer Tom Lane, illustrates the feast of the Field of the Cloth of Gold.
Raja Banerji, Assistant Vice President, Marketing, Pernod Ricard India, said: Royal Salute is a brand that exudes refined luxury and rich traditions. The Royal Salute limited edition festive pack has been handcrafted to artistically present the splendid legacy of Royal Salute which is appreciated by the connoisseurs of the modern world. The unique design element of this pack in the form of “The Field of the Cloth of Gold” is an expression of the sheer prestige which is meant for those who appreciate the finer things in life.
Tom Lane is one of Britain’s foremost calligraphy artists and illustrators, with over a decade of experience in the industry. His work is instantly recognisable, encompassing intricate pack designs and playful typographic posters. Tom took inspiration from the rich awnings at the site of a historic meeting held in 1520 between the kings of England and France. The royal feast is still remembered for the rich gifts and temporary palaces that were built of such glittering wealth that the site was dubbed ‘the field of the cloth of gold’.
Royal Salute’s signature whisky – Royal Salute 21 Year Old – is held within the gift pack, alongside a fine crystal glass which further adds to its Ultimacy. Created to celebrate the 21-gun salute – a tradition of firing guns for special royal occassions – the product combines rare malt and grain whiskies aged for a minimum of 21 years, giving connoisseurs a complex and sophisticated drinking experience.
Tom Lane said of the collaboration: “The visual history of the British royal family is a superbly rich hoard, from which it was a joy to seek inspiration for Royal Salute’s new limited edition gift pack. The Royal Salute partnership was an extremely rewarding project, giving me complete creative freedom and allowing me to produce a design which I’m proud to see all over the world.”
Peter Moore, Prestige Brand Director at Chivas Brothers, commented: “The new Royal Salute festive gift pack continues our brand’s celebration of the British culture and heritage, whose values have been intrinsic to Royal Salute since its foundation in 1953. The new series will give collectors the opportunity to enjoy our shared heritage, through an exploration of historic royal banquets, of which The Field of the Cloth of Gold is surely the most renowned.”
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About Royal Salute
Royal Salute is a careful blend of matured malt and grain whiskies – with its youngest whisky matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II, which was honoured with a traditional 21 gun salute, Royal Salute is steeped in tradition, while still firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin - plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.