Nedaa to showcase advanced solutions to turn Dubai into world’s safest and smartest city at GITEX Technology Week 2016

Posted by: at 10/13/2016 12:30:00 am
Nedaa to showcase advanced solutions to turn Dubai into world’s safest and smartest city at GITEX Technology Week 2016

LTE for public safety, video analytics, end-to-end cybersecurity & connected vehicles to take center stage

UAE October 13, 2016 Professional Communication Corporation- Nedaa, a government corporation specializing in the deployment of wireless communications technologies for Dubai and the Northern Emirates, will reveal in collaboration with its approved technology partner, Esharah Etisalat Security Solutions and with Nokia, its advanced solutions for transforming Dubai into the world’s safest and smartest city at GITEX Technology Week 2016. GITX is the latest edition of one of the world’s most influential technology events running from October 16 to 20, 2016 at the Dubai World Trade Centre.
At the core of the showcase is the developmental role of the Long Term Evolution (LTE) network provided by Nokia to deliver smart city services and apply Internet of Things (IoT) technologies for various areas and support mixed data, voice, video and messaging traffic.

‘Nedaa pop up network’ –Nedaa will demonstrate  how LTE connectivity will help to make the smart city safe and is vital to moving voice services from the past to the present and supporting the highest levels of public safety. Among the highlights are Push-to-Talk two-way communications over LTE; advanced Push-to-Video which enhances existing voice services with video applications; remote applications management; geographic information system integration; and how to turn ordinary mobile devices into dispatch-controlled CCTV endpoints, among others.

‘Device to cloud security’ – Nedaa will also put on display advanced solutions for protecting the cyberspace of tomorrow’s smart cities. It will reveal the capabilities of its Netguard™ Security Management from Nokia solution for securing physical, virtual and hybrid mobile networks. Visitors can select from any of five demos on Security Management, Cloud Security, Network Security, Network Access Management, and Endpoint Security. Nedaa will also hold a hybrid demo using virtual reality to show how predictive security can avoid or manage threats such as brute-force attacks using its Security Management Center SW solution. To make the experience more immersive, guest users will view the demonstration through a virtual reality headset.

‘Watch, Analyze, Act for The Aware Smart City’ – The power of video analytics to maximize situational awareness and provide early notification of possible public safety issues will also be demonstrated by Nedaa. The use of existing cameras as sensors and IMPACT™ from Nokia video feed insights will underscore the outstanding public safety potentials of LTE.

‘Transportation: Connect And Control in the Smart City’ – Nedaa will unveil a series of video demonstrations on how LTE can connect vehicles to other vehicles as well as to transport infrastructure to vastly improve the supply chain, public safety, and convenience, among other key areas, bringing the promise of IOT into life.

‘The Ultra Compact Pop-up network’ for public safety consists of  a ~5Kg Nokia Flexi Zone Small Cell with embedded LTE core network for Evolved Packet Core functions in a backpack, capable of serving up to 400 active users across a cell range of 75 km, which provide instant connectivity to first-aid respondents in case of remote emergency situations .

Saeed bin Abid, Chief Executive Officer, Nedaa, said: “LTE technology underpins the advanced communications framework that will enable Dubai to emerge as the world’s safest and smartest city. Throughout this year’s GITEX Technology Week we will emphasize how our solutions capitalize on LTE’s numerous strengths to provide unparalleled levels of security, connectivity and productivity across various dimensions, from public safety and situational awareness to transport optimization. With the support of Esharah Etisalat Security Solutions and Nokia, Nedaa is on the fast-track to tap into all the potentials of the next wave of communication technologies to best support the ambitious growth agenda of Dubai and the entire country.”

Nedaa will occupy stand no A-21 in Sheikh Saeed Halls 2 & 3 under the pavilion of Dubai Smart Government (DSG) Establishment at the GITEX Technology Week 2016 venue. For more details on the upcoming event please visit

About Nedaa:
Professional Communication Corporation – Nedaa, is a trusted and reliable choice in the field of wireless communication supply in the UAE. Owned and controlled by the Dubai Government, Nedaa was established in June, 2008 and has made its mark in the telecommunications industry as the first corporation in the Middle East to implement the use of a Terrestrial Trunked Radio Network (TETRA).

At present, Nedaa has advanced communications services for voice call and data transmission and operates with the best managerial and operational practices in order to achieve the highest standards in global communications. With a strong concentration on public safety, Nedaa's offered services are tied up with Dubai Government’s Strategic Plan--particularly in the efforts to set up plenary plans and potential scenarios for crises and catastrophes.
In pushing towards more growth, the corporation is guided by its vision of becoming the highly preferred choice in providing specialized communication solutions for various industry verticals. Nedaa operates across a wide range of sectors including Retail, Hospitality, Tourism, Public Safety, Public Transportation, Ports and Logistics, Oil & Gas and Power and Utilities.
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