• Mumbai experienced an extremely glamourous and luxurious weekend when Mercedes-Benz organised its unique customer engagement programme ‘Luxe Drive’ at the upbeat and glamorous Mahalaxmi Race Course • Luxe Drive is based on the three strong pillars of Adrenaline, Gourmet and Design •
Mercedes-Benz associated with the super glamourous Gauri Khan for her exclusive design collection ‘Gauri Khan Designs’ • Celebrity Chef Ritu Dalmia provided a superlative gourmet experience to the patrons. She made sure that the guests had a gala time relishing her exotic Italian dishes • The star of the event - Mercedes-Benz cars that were on the display in its full glory adding to the luxury quotient of the event • The guests also got a chance to test drive the car of their choice on a specially designed track for the event • Provisions were made for complementary vehicle evaluation, special trade-in, personalized finance offers • Mumbai is the 9th city to witness Luxe Drive in 2016
15 October 2016 Mumbai: Mumbai witnessed a very glamourous and luxurious weekend with MercedesBenz’s ‘Luxe Drive’, a unique customer engagement programme. Luxe Drive is based on three pillars of Adrenaline, Design and Gourmet. This initiative was undertaken at Mahalaxmi Race Course (Entry Gate #7), Dr. E Moses Marg, Royal Western India Turf Club, Mahalakshmi Nagar, Mumbai for two days. The objective of this initiative was to provide a superlative brand experience to the patrons and broaden the customer base and increase brand loyalty for the brand.
Patrons’ excitement was topped with designs showcased by Gauri Khan in her exclusive collection, ‘Gauri Khan Designs’. The guests also had a chance to relish some authentic Italian delicacies prepared by Order of the Star of Italian Solidarity award winner celebrity Chef Ritu Dalmia. However, the highlight of the event remained the super luxurious Mercedes-Benz cars on display that seamlessly integrated advanced technology and comfort.
Speaking on the occasion, Mr. Roland Folger, Managing Director & CEO, MercedesBenz India said, “Mumbai is one of our most prominent markets in India. Being the financial capital of the country, it has a diverse and cosmopolitan inhabitance with immense potential for luxury consumption. Luxe Drive is one of those engaging initiatives where we get the opportunity to interact with our potential patrons on an interpersonal level by giving them a luxurious experience synonymous with the Three Pointed Star. Based on our ‘Winning’ philosophy, we aim to win the hearts and minds of our patrons by providing more such avenues of exciting engagement.”
The event showcased the technological prowess of Mercedes-Benz cars and its superior performance and managed to engross the audience effortlessly. Its superior capabilities could be easily experienced by the patrons by a series of self-driven exercises on a specially designed track. The participants were driven by a team of expert drivers and had a chance to experience car’s various dynamics and features both on-road and off-road. The visitors also experienced the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance cars by the brand.
The event had in store something for everyone, right from children who could enjoy themselves in the fun-filled zone specially created for them to the extreme brand loyalists who could pick some exclusive Mercedes-Benz merchandise. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. The Mercedes-Benz pre-owned car sales team also organized a free car evaluation where in a special trade-in opportunity was provided along with personalized finance options.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC is the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, MercedesBenz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of the year, AMG SLC 43 got launched in India nearly after four months of its international debut with the 43 nomenclature for the first time in India.
The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile GLS 400 4MATIC with a petrol variant becomes the eighth launch of the year.
Underlining the service excellence achieved in India, the company has also been ranked number one in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes.
MercedesBenz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016. The company has maintained steady sales growth by selling 9,924 units during January-September period. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.
Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service do-main. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.