CHIK - iconic shampoo brand of CavinKare forays into hair colour
Posted by: Clara Fernandes at 10/13/2016 02:43:00 am
CHIK Kali Mehandi – powder hair colour for natural black and soft hair
Mumbai, 13 October 2016: Chik, the iconic shampoo brand from the house of CavinKare has launched Chik Kali Mehandi, a powdered hair colour product for natural black hair. Chik is a well established and successful brand that conceptualized the sachet business in India has introduced this yet another revolutionary product, as the Kali Mehandi comes in a convenient one time use sachet form and is priced at a highly economical rate of Rs.7/-.
CavinKare, the diversified FMCG Company is known to cater to the mass at large by creating innovative products which are extremely pocket-friendly and viable to accommodate their growing demand. Chik Kali Mehandi permeates the company’s vision thoroughly in its user-friendly format where one needn’t worry about repacking and spilling the leftovers. The product which is available as a 5gm sachet and is 100% usable has been launched in Andhra Pradesh and Telangana today and the entry into other markets across the country will occur in a phased manner in the following few months.
Speaking on the launch, Mr CK Ranganathan, Chairman & Managing Director, CavinKare Pvt. Ltd., said, “The launch of Chik Shampoo, the first brand from the company had a tremendous impact on the entire FMCG space in India way back in 1983. Since then, CavinKare has always believed in growth by offering quality products to the masses, ensuring everyone has the right to access and enjoy them. As a well-established company, today we are more than pleased to extend our product portfolio with Chik Kali Mehandi even further. Our strategic pricing and suitable usage will play the key differentiating factor amongst others in the hair colour space and we are confident that the product is going to be an instant hit amongst many.”
CHIK Kali Mehandi is enriched with the goodness of gooseberries, mehendi leaves and hibiscus which are natural ingredients that help in making hair Natural black and soft. It has no ammonia and gives 100% grey coverage. Each sachet would have a instruction leaflet inside guiding the consumer on how to apply hair color. Each sachet has a inner sachet in which the kali mehendi powder is given to provide extra safety to the formulation.
About CavinKare Pvt. Ltd
CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with latest equipment and technologies constantly supports the divisions in their endeavour. Today with a turnover of over 1200 crore, CavinKare has achieved many significant milestones while acquiring a competitive edge backed by sound understanding of the dynamics of mass marketing to establish a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’.
“Cavinkare Pvt. Ltd has been ranked as ‘India’s most trusted FMCG diversified Brand’ by The Brand Trust report India study 2016.”