Anchor Electricals eyes aggressive expansion of Panasonic LED portfolio in 2016

Posted by: at 10/05/2016 03:18:00 am

Plans to add 415 new LED products for Architectural, Industrial, Hospitality, Commercial and Outdoor  Segments
Anchor by Panasonic intends to be in the Top 3 Leading Brands of Lighting in India and aims to achieve 5% Market share by 2018

October 05 2016, New Delhi: Anchor Electricals (A Panasonic Group Company) , today announced the launch of its brand new Panasonic LED Luminaries for the Indian market. This latest offering from Panasoonic now extends its range of products to the Hospitality, Industrial and Outdoor segments; expanding its folio in the Architectural and Commercial luminaires space. Along with an already established Trade and Commercial LED luminaires portfolio, the company now aims at growing its presence in the above segments as well.

Anchor Electricals eyes aggressive expansion of Panasonic LED portfolio in 2016

Anchor Electricals eyes aggressive expansion of Panasonic LED portfolio in 2016

Anchor Electricals eyes aggressive expansion of Panasonic LED portfolio in 2016

Anchor Electricals eyes aggressive expansion of Panasonic LED portfolio in 2016

The “Neue Archi” is a range of LED luminaires designed specially for the Indian market. This Range of specialty architectural luminaires is equipped with advanced thermal management technology, specially designed transparent thermoplastic diffuser, robust housing, high UV and corrosion resistance properties; specifically designed, keeping operating conditions of India in view. The Professional Lighting Product Basket  includes Commercial, Hospitality, Industrial, Outdoor (Landscape) and luminaires. The Commercial and Hospitality Luminaires are equipped with Long operational life of 50000 burning hours, high surge protection of 2.5KV, wide voltage operating range from 80-330V, robust housing, energy efficient electronic drivers. The  Industrial Luminaires boast advanced ingress protection (IP protection), High Power Factor and Surge Protection of 4KV that prevents the luminaire failure in case of voltage surge caused due to multiple reasons.

Mr. Dinesh Aggarwal (Joint Managing Director) said, “Indian lighting industry is a INR16,000 crore market and with the current regulatory landscape has created a robust demand for LED lighting. While the LED market is growing at 130% annually, we expect an overall growth of 115% in the lighting market. The industry is undergoing a huge transformation with support from the government and statutory bodies, with a wide basket of products for assorted spaces to the sophisticated movement detecting lighting systems. The announcement comes at the right time for us as we intend to be among tthe  top 3 lighting brands in India and aim  to achieve 5% market share by 2018. Our new range of “Make for India” products is addressing the needs of high end as well as the mass lighting with focus on a quality product at a pocket-friendly price, across the entire socio-economic spectrum. All of these products will adhere to BIS standards while some will adhere to IEC standards as well.”

Mr. Yoshiyuki Kato (Director, Lighting) at the launch said, “Being Japan’s No 1. LED lighting brand and the third largest lighting company in the world, it is our responsibility to support the Indian government’s initiative of smart cities. Lighting as a whole contributes to the 18-20% of total power consumption of the country. To bridge this energy deficit, we have concentrated our efforts on offering innovative products for hospitality, commercial, landscape and industrial segments, enabling energy saving in large quantities. This new range of LED Luminaires is modeled and styled around aesthetic design and energy efficient attributes. Panasonic LED is committed to introduce its advanced LED lighting products for the Indian spaces and intends to occupy its rightful place as one of the most favored brands for LED Lighting in India.

About Anchor Electricals
Headquartered in Thane, Anchor electrical Private Limited started nearly five decades ago and became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 3 manufacturing locations & 9 manufacturing units  and boasts of 55 domestic bases and has employee strength of about 10,000. Its sales and operating profit are steadily growing.It ended the last financial year with net sales of  Rupees 20.4 billion. It has a dominant market share in wiring devices and it is constantly expanding its product range and growing market share in Switchgear, Lighting, Indoor Air Quality Equipments, Ceiling Fans, Wires and Cables.  Anchor aims to double this in the next three years from the existing and some new product categories. For more information on Anchor, please visit:

Anchor Panasonic is one of the Leading distributor that provides home automation products. The automation products like Lightening & Luminaries, Switchgear & other ...

About Panasonic India           
Panasonic makes available in India & South Asia its wide range of consumer electronics, home appliances like LED & DVD players, Home Theatre Systems, Cameras, Camcorders, Car Audio Systems, Air Conditioners, Washing Machines, Refrigerators, Microwave Ovens, Automatic Cookers, Vacuum Cleaners  and an extensive range of system products including communication like Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security solutions. The company currently has a workforce of about 13,000 in India & South Asia. For more information on the company and the Panasonic brand in India, please visit

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