Taking the plunge: The Beer Café opens in Khan Market
This will be the AlcoBev chain’s 35th outlet
New Delhi, 13th September 2016: The Beer Café, India’s largest beer chain opens its doors to patrons at Khan Market, one of the most cosmopolitan and up market destinations in the country. As part of the brand expansion strategy, the foray to Khan Market brings it to a highly visible destination experience, and is a perfect showcase to the depth and variety of the brand. This new addition is an ambitious venture by the chain and has been designed to reflect its vision and ethos while adding a new layer in terms of the food and beverage experience with a distinctively Spanish theme.
The Beer Café serves the largest collection of draught beer. It houses over 50 brands of craft beers from 18 countries.The Beer Café’s extensive product portfolio in new outlet also includes an extensive wine list that has been curated from all over the world, from Chile to Italy to Argentina. There will also be a broad food offering boasting a wide selection of Spanish favorites such as Patatas Bravas,Gambas al Ajillo, world famous Tapas among others.
The design and ambience of the new outlet, brings the experience of the brand that has made it so popular with its patrons. Inspired by the vibrant culture of Spain, references to the Spanish culture abound all over the store; from the famous bull and matador fights to flamenco dancers. The outlet also showcases mural artwork done up in a local Spanish flavor.
The Beer Café believes that its success is only possible when there is thriving community engagement where it does business.Toward this, as part of the opening celebrations, the place saw in attendance Spanish expatriates as well as members of the Spanish Embassy stationed in India. Performance by Spanish flamenco dancers kept the guests entertained. The outlet served a special menu, designed especially for the launch. It consisted of dishes such as Lamb albondigas, Pisto Crostini and the classic Falafel& Hummus bites.
“Khan Market is one of the most dynamic markets across India and we are excited to be here. We believe that the cosmopolitan crowd dominated by expat and diplomatsthat frequents Khan Market, will take warmly to the Spanish ambience, while enjoying the signature Beer Café experience”, said Rahul Singh, Founder and CEO,The Beer Café.
About Beer Café:
The Beer Café is India’s largest beer chain, the only café in India with a range of 50 different varieties of beer from across 18 countries in the world and largest collection of draught beers to spoil you for choice.
THE BEER CAFÉ has successfully managed to bring a massive change in beer culture in India. Diverging from the quintessential concept of dimly-lit watering holes, where enjoying a drink or two meant gulping down the regular varieties of beers, rums and vodkas, The Beer Cafe goes out of the conventional to introduce a concept that goes beyond simply drinking beer. As an ideal setting for a business meeting or as a cool hangout spot for a light evening with friends, The Beer Café, with its numerous outlets across India has become a hot favorite with the city’s youth who are seeking to have a good time!