•Tata Docomo also wins Excellence Award for ‘Enhancing End Customer Experience’ at the Architecture World Summit in the Best Enterprise & IT Architecture in Telecom category
Photo caption: Abhishek Kumar, Chief Architect (IT), Tata Teleservices receiving Best Enterprise & IT Architecture Award in Telecom category from Anurag Batra, Chairman & Editor in Chief, Businessworld & Sunil Dutt Jha, Chief Architect & CEO ICMG International at ICMG, the world’s leading IT Architecture forum in Bangalore
Bangalore, September 9, 2016: Tata Docomo, one of the leading telecom players, today announced that CIO Mr. Ram Prasad Mamidi has been conferred ‘India Business CIO award- 2016’ by ICMG, the world’s leading IT Architecture forum, at its Architecture World Summit held in Bangalore. Additionally, the company has won Architecture Excellence Award for its project, ‘Enhancing end-customer experience via SOA implementation for Customer Service Department’ in the Best Enterprise & IT Architecture in Telecom category.
This is a first of its kind award which evaluates the Chief Information Officer basis the high degree of business influence and measurable results using Enterprise & IT Architecture, which he brings to the projects and initiatives. The company has shifted to "Architecture driven" decision-making process helping the CIO to sustain business value, which was acclaimed by iCMG.
Under the overarching theme of “Welcome to the World of Comforts” Tata Docomo introduced ‘My Tata Docomo App’ as a technological intervention to enhance end- customer experience. With “self-service” as the key driving force behind this project – My Tata Docomo Mobile App was projected as the “one stop shop” for Tata Docomo customers on their smartphones. This enabled and empowered them to address their needs in a simple and user friendly manner in shortest possible time. Within the first seven months of the launch, the enhanced Self Service mode via the mobile app saw One Million downloads. The “in-app” payment feature was a resounding success with Millions of Rupees worth of transactions happening in the first month. The app was rated amongst the top 200 apps (across industry), and continues to feature in the top 20 free apps in the “productivity” list of Google play store.
Speaking on the occasion, Mr. Ram Prasad Mamidi, Chief Information Officer, Tata Teleservices Limited said, “It is an honour to be recognized by the global thought leaders in the IT architecture domain. This recognition is a testament to the fact that we at Tata Teleservices adopt the latest in technology to guarantee sustainable business value. This recognition would not have been possible without a highly motivated and brilliant team whose commitment towards providing out of box solutions, has helped us bag this prestigious award.”
The telecom sector is expected to consistently deliver new and compelling revenue generating services enabling mass personalization while keeping the operating costs under control. The sector demands efficient data management and analytics capabilities to help make informed and accurate decisions for improving customer experience in real time.
About Tata Teleservices Limited & Tata Teleservices (Maharashtra) Limited (collectively “TTL”)
TTL is one of India’s leading mobile telecommunications service providers delivering mobile connectivity, content and services to consumers across the country. The company has been at the forefront of redefining the telecom experience in India, launching technologically advanced innovative products and services, playing an enabling role in simplifying consumer lives and expanding digital inclusion. Having a pan-India presence across India’s 19 telecom circles, TTL offers integrated telecom solutions to its customers under the unified brand name Tata Docomo and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Docomo has been rated amongst the Top 100 Service Brands in the country*
TTL is one of the most preferred and relied upon data service provider through its integrated data services and is one of the fastest growing players, in the data market across small screen as well as large screen. Additionally, TTL commands a market leadership in the large screen data space with its Tata Photon family of 3G and Wi-Fi products. In non-voice services the company through its wide range of pioneering offerings such as e-Governance, Machine to Machine (M2M) and m-Remittance (m-Rupee) services has helped to improve citizen services, public safety and governance.
TTL is a growing market leader in the Enterprise space and provides end to end integrated Voice, Data and Managed solutions to Large and Small Medium Enterprises through its wider network footprint, better operational structure and enhanced customer service support to deliver incremental value. TTL has a robust and largest fibre optic backbone backhaul network running across 1,00,000 km and with a 25,000 km access network covering key cities which is a huge differentiator in providing seamless data services. With 2000 people TTL’s strong enterprise business is present in more than 60 cities across India, works with over 750 partners and over 1600 channel teams.
*Source: Brand Equity (Economic Times)