India 06 September 2016: Skore TTK Protective Devices Ltd owned-condom brand, has partnered with popular ( Famous) West Indies cricketers, Chris Gayle and Dwayne Bravo, to promote its soon-to-be launched product brand range called Champions. The new advanced range offers multi-textured as well as ultra-thin condoms.
Currently it offers regular, coloured, flavoured, dotted and ribbed variants.
Both the sport stars will not just promote the brand but also recreate Bravo’s famous Champion song , which was launched just before the ICC World T20 that gained massive popularity. The song had well over 27 million views since its release in March 2016.
Vishal Vyas, head of marketing, Skore Condoms, said, “With a brand name like Skore we already have a sport connotation and our upcoming range is called Champions and hence we decided to bring these cricketers on board.”
Refusing to divulge the brand association deal size, Vishal Vyas admitted that being a relatively new player in the market the company’s biggest challenge is that of brand recall.
The Skore brand has also started a Twitter contest with the hash tag #SKOREfeatDJBravo, where the cricketer has invited women to shake a leg and can send the entries to feature in the song video. The winners will get a chance to feature in the Indian Champion video.
Media shootout by : VIJAY TASVEER