Photo Captions:
Pic 1 – Mr. Gautam Khanna, CEO, P.D. Hinduja Hospital & MRC along with Mumbai Dabbawala launching ‘Healthy Heart Healthy You’ campaign to 1,00,000 Mumbaikars
Pic 2 - On World Heart Day 2016, Mumbai Dabbawala spreading the importance of a Healthy Heart in association with P.D. Hinduja Hospital to 1,00,000 Mumbaikars
Pic 3 - On World Heart Day 2016, PD Hinduja Hospital & Mumbai Dabbawala delivered Tips for Healthy Heart to 1,00,000 Mumbaikars
- Campaign to reach out to over 1,00,000 families in Mumbai
Mumbai, September 29, 2016: Annually World Heart Day celebrated on September 29, is a day observed by countries all over the world to help guide its citizens towards living a well-nourished life with healthy heart. This year, P.D. Hinduja Hospital & MRC, in an attempt to reach out to the populace, has teamed up with the Mumbai Dabbawalas to reach out to 1 lakh families in Mumbai. With this year’s theme of ‘Power your Life’, P.D. Hinduja Hospital & MRC attempts to spread awareness about simple day to day changes that will help make a difference to the overall wellbeing of individuals throughout the city.
Explaining the thought process behind this campaign, Mr. Gautam Khanna, CEO, P. D. Hinduja Hospital & MRC said, “Cardiovascular cases are increasingly being reported in the younger population of our country. This can be attributed to a variety of reasons like stress, lack of exercise, increase in consumption of junk food, family history, etc. Through this association with Mumbai Dabbawalas, we intend to highlight the importance of consuming home cooked healthy meal with a few exercise tips for powering your heart and leading a healthy life.”
As per the campaign, P.D. Hinduja Hospital & MRC will reach out to 1 lakh individuals through these Dabbawalas and spread the message of maintaining a healthy lifestyle along with a few Heart Healthy tips which every individual can practice in their daily life. Also, people can participate in the Twitter contest by pledging for a healthy heart on Hinduja Hospital’s Twitter handle @wellnessmumbai.
Dr. C. K. Ponde, Consultant Cardiologist, P. D. Hinduja Hospital & MRC said, “India is going through an epidemic of coronary artery disease and unfortunately young people between 30 and 50 are primarily affected. Abandoning smoking and following healthy life style which includes a healthy diet low in sugars and saturated fat and high in fibers combined with regular aerobic exercise will go a long way in halting this epidemic.”
Motivated with this idea, Bhausaheb Karvande, Chairman, Jevan Dabbe Vahatuk Mandal said, “It is a privilege for us to be a part of this awareness campaign. Food that we consume is the fuel for our heart. Through this campaign we want to educate and empower Mumbaikars to take correct measures to take care of their heart and live a healthy life.”
Cardiovascular diseases (CVDs) have now become the leading cause of mortality in India. A quarter of all mortality is attributable to CVD. The Global Burden of Disease study estimate of age-standardized CVD death rate of 272 per 100 000 population in India is higher than the global average of 235 per 100 000 population. Some aspects of the CVD epidemic in India are particular causes of concern, including its accelerated buildup, the early age of disease onset in the population.
About P.D. Hinduja Hospital & Medical Research Centre:
P.D. Hinduja Hospital and Medical Research Center, which started off as a clinic in 1951,is today ranked as one of the leading Multi-Specialty tertiary care hospital in the country. For over six decades, this institute has worked to ensure that world-class healthcare delivery is provided to all. The hospital has always been an early adopter of technology in delivery of care; being amongst the first few hospitals in the country to have Gama Knife technology, Digital Broadband MRI with ambient themes, True Beam Linear Accelerator and more. The hospital has on-board some of the best nationally and internationally recognized doctors. Quality care being the focus, it was amongst the early few hospitals that has been accredited and certified by NABH, CAP, and ISO. P.D. Hinduja Hospital was also one of the pioneers in its space to launch Care@Home and Short Stay Service in 2007 and 2008 respectively. It continues to partner with leading International Institutes, latest being an arrangement with The Division of AIDS (NIAID, NIH), U.S.A, to establish a center of excellence for infectious disease research in India. For its contribution to quality healthcare delivery, the hospital has also been bestowed with Best Multi-Specialty Hospital awards by different industry bodies. In line with one of its guiding principles “Work to Give”, the hospital runs the Serve with Passion rural health programme, under which free healthcare services are provided to the tribal areas in Maharashtra and Dadra Nagar Haveli.