- Season-2 winners to host the New Zealand Black Caps cricket players
New Delhi, 12 September 2016: Oxigen Wallet, India’s first Non-Bank Mobile Wallet is launching Season 2 of their successful annual marketing property ‘Play The Host’, which will run from 09th September – 09th October 2016. This year, Oxigen has planned the campaign with the New Zealand Cricket Team Black Caps who will now be called as Oxigen Black Caps for their India tour, playing test & one day series. The campaign will give the Indian cricket fans a chance to host the Oxigen Black Caps and relish a cricket match with the players. Through this marketing campaign, Oxigen will enhance their consumer engagement for its existing 25 million users and to expand its user base. Keeping in mind the encouraging numbers the Play The Host season 1 clocked, with the sponsorship of the South African cricket team, Oxigen aims to increase its market share by 10%. A tune of minimum 25 lakh new users would be onboard with Play the Host Season 2.
Keeping at core, the great Indian hospitality tradition of Athiti Devo Bhava as the central theme, Play The Host season 2 commercials will see ‘Wikki’, a colorful animated bird with Punjabi accent, giving lessons to the New Zealand cricket players, in 4 parts – food, emotions, respect, gifts – the desi way. The players including Ross Taylor, Martin Guptill, Kane Williamson, Corey Anderson, Tim Southee, Trent Boult, Mitchell Santner and Mitchell McClenaghan, will be taught by Wikki Paaji, how to play the perfect guest while visiting India. Oxigen will be rolling out this unique campaign across digital media & Cinema, including YouTube, Facebook and Twitter, as well as prominent partner ecommerce, entertainment, travel and coupon sites like flipkart (audience network), msn, Cricinfo, Hotstar, Gaana, Hungama, saavn, ixigo, happytrips, bookmyshow, coupondunia.in, cashkaro.com, groupon.com, coupons.com etc. The users can also avail exciting offers from Oxigen Wallet partners like Zomato, Yatra, Goibibo, Hungama, Jabong, Swiggy etc.
Commenting on the launch of season 2, Mr. Ankur Saxena, CEO, Oxigen Wallet, said, “Buoyed by the success of the Play The Host Season 1 with South Africa Proteas T20 team squad, we are happy to announce continuation of the campaign in the second successive year with the New Zealand Cricket team, Oxigen Black Caps. Through this campaign we want to give one more reason to the youth of this country to rejoice the festive period by hosting some of the best cricket players from New Zealand. As we focus on enriching the consumer experience and engagement, we expect Play The Host Season 2 to deliver good results for Oxigen Wallet.”
Expressing his excitement on the announcement of the campaign, James Wear, General Manager of Commercial at New Zealand Cricket said, “Cricket in India is followed like a religion. India has always shown tremendous hospitality towards us and we look forward to have an amazing experience on this tour. We’re proud to have an association with Oxigen and their ‘Play the Host’ campaign over the coming weeks, which will see the Indian public to get to know our players better while here. It’s an exciting tour for all those involved."
To participate in the campaign, new users can logon to www.playthehost.com and enter their mobile number. The users will get an SMS with a link to download Oxigen Wallet app which is available on Android Play store, iOS App Store and Windows Store and register. For existing Oxigen users, users have to click on the Play The Host banner in the app and register. Participate and opt how you want to host the visiting Oxigen Black Caps during the India tour for the Test and one day series. Final 20 winners selected through lucky draw will cherish a meet and greet session with the New Zealand team players and also play a friendly cricket match with them.
During the entire month of campaign, participants will also get a chance to avail premium and exclusive autographed merchandized from New Zealand Black Caps through Oxigen Wallet app.
About Oxigen Wallet
Oxigen Wallet is India’s first Non-Bank Mobile Wallet app, approved by RBI, which allows you to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email. A customer can instantly send money to any mobile number or bank account in India, even if the recipient is not a registered Oxigen Wallet user.
Oxigen Wallet services include money transfer/ Mobile/DTH/Data Recharges, Postpaid, Utility bill payments and Gift Cards for over 60+ brands. Customers also earn loyalty points that can be redeemed as cash into the wallet or as PayBack points.
Oxigen Wallet, with 25 Million users, is a product of Oxigen Services Pvt. Ltd, India’s largest payment service provider. Accepted at over 9000 merchant locations and 10000 online sites like bookmyshow, ebay, PVR, OYO Rooms, Jabong, and more, Oxigen Wallet offers a safe, secure and convenient payment solution via the mobile.
Loading money into Oxigen wallet app is easy; you can use credit cards, debit cards or pay cash over the counter through any of Oxigen’s 2,00,000 retailer/partners across the country.
App available on Android Play store, iOS App Store and Windows Store