Morphy Richards expands its water heater range in India
Posted by: Clara Fernandes at 9/06/2016 06:03:00 am
· Launches 1&3 litre instant water heater range ‘Quente’
· Introduces premium storage water heater ‘Salvo’ with 6 litre capacity
· Plans to launch new products in the kitchen and domestic appliances category
New Delhi, 6th September, 2016: Leading premium home and kitchen appliances brand Morphy Richards, has launched a new range of instant water heaters ‘Quente’ and introduced its premium storage water heater range ‘Salvo’ in 6 litre capacity.
‘Quente’ which means ‘Hot’ in Portuguese is Morphy Richard’s latest range with elegant and stunning looks. These instant water heaters are equipped with superior heating element, stylish chrome décor and durability to withstand high pressure use in kitchen or bathrooms of multi-storey apartments. Quente has been exclusively designed with changing customer preferences to match the modern lifestyle.
Commenting on the launch, Mr. Ashish Sharma, Vice-President and Business Unit Head – Morphy Richards said, “Today’s discerning consumers opt for products that not only match their modern lifestyles, but offer high performance and blend well with their interiors. ‘Quente’ is undoubtedly the finest water heater product range that combines superior style, high performance and quality standards.”
‘Quente’ instant water heaters are available in 1 and 3 litre capacities with power variant of 3 kW & 4.5 kW. The water heater range comes with 3 years warranty on superior heating element and 5 years on inner tank. The product is covered under 2 years’ comprehensive warranty and is available from MRP INR 3,250 to INR 4,350.
Morphy Richards is further expanding its large storage water heater range ‘Salvo’ with the introduction of 6 litres capacity along with other variants that are already available in 10, 15 & 25 litres.
“Water heater installations are generally messy and performed by local technicians who use substandard materials, thus increasing consumer dissatisfaction in the long-term. We at Morphy Richards thus decided to bundle superior grade installation pipes along with our products and also offer free installation.” said Mr. Ashish Sharma.
“Our Salvo range has been very high on consumer preference with world class features. We have added free installation pipes as standard accessory (on 10, 15 & 25 Litres) along with product & free installation on salvo range,” Mr. Sharma further added.
The Salvo range of storage water heaters is equipped with superior glass lined inner tank and glass lined incoloy heating element. The product comes with a 5 star energy efficiency rating, temperature control and analogue temperature display on the unit. The latest Salvo range comes with 4 years’ warranty on its superior heating element and 7 years’ on Inner tank. The product is covered under 2 years’ comprehensive warranty and is available from MRP INR 7,995 to INR 10,795.
Morphy Richards India plans to add a slew of new products to further strengthen its Kitchen and Domestic appliances portfolio over the next few quarters beginning with the newly launched Water heater models.
About Morphy Richards:
Morphy Richards from UK is a leading premium home and kitchen appliances brand in India with presence in 20 product categories namely Mixer grinders, Juicer mixer grinders, Juicers, Food processors, Hand blenders, Hand mixers, Choppers, Pop up toasters, Sandwich makers, Electrical kettles, Coffee makers, Oven toaster grillers, Microwave ovens, Induction cookers, Rice cookers, Dry & Steam irons, Water Heaters, Personal care & Room heaters available through wide distribution network of over 300+ distributors & 8000+ retailers across the country. All these products are also available online and with leading retail chain formats. Morphy Richards offers free home service across country and has Pan-India Service network.