Money View becomes the first personal finance management app to be launched in regional languages
Posted by: Clara Fernandes at 9/21/2016 05:11:00 am
Consumer insight-based update brings money management features to Indians in 6 languages
Bangalore, India; 21st Sept, 2016: Money View, India’s leading money manager app, announced that the app is now available in six regional languages - Hindi, Gujarati, Bengali, Tamil, Telugu and Kannada, apart from English. After hitting the 5 million downloads milestone, the Android app has gone local to make money management technology accessible for everyone & make India financially fit on the whole.
With countless expenses this festive season, new and existing users can now manage their finances in their preferred language.
The tech-savvy English-speaking users constitute only 2% of India’s population and majority of the population is still comfortable with embracing technology in their local language. This demographic has taken a digital leap with the advent of smartphones but the advances of fin-tech have not fully reached them. Money View wants to make money management simpler for this under-served market.
Speaking about the app update, Money View’s Co-Founder, Sanjay Aggarwal said, “When we got a feedback call from a user in Rajasthan who said he was more comfortable conversing in Hindi, we realized that if we cannot speak our user’s language, we cannot fully solve their problem. The entrepreneur, the IT professional, courier delivery man or your neighborhood kirana store owner - we want to empower each one of these users to have a deeper control of their finances.”
“If the app-economy is here to stay, it calls for insight-based approach to product. That is exactly what we have tried to achieve with this latest update and we made it a point that it went live just in time for festive budgeting,” Sanjay concluded.
With 6 local languages, Money View app helps a user to Manage, Save and Grow your money with features like Automatic expense tracking, Bill payment reminders, Smart budgeting and easy Mutual fund investing.
About WhizDM Innovations:
WhizDM, the owner and operator of the Money View app, is a technology-based financial management start-up based in Bangalore. Started in August 2014 by Puneet Agarwal and Sanjay Aggarwal, the core focus of Money View is to make financial management simple, smart and secure; thereby, enabling end-consumers to manage their day-to-day expenses and finances in today’s disorganized finance sector. Money View’s objective is to provide a platform for empowering Indians with access to easy and secure financial management solutions through the ‘Money View’ app. This android app with 5 million app downloads uses information from SMSes sent from banks, merchants and other billers to auto track, monitor and analyze the incomes and spends of users, to give them an overview on their finances and help them manage it better. All investment related services offered through its Green Account platform within the Money View app are provided by Moneyview Solutions Private Limited, a mutual funds distributor registered with the Association of Mutual Funds of India and empanelled with ICICI Prudential AMC.