Mumbai, India, 27th September, 2016: Gurgaon-based DLF ranked as India’s Most Reputed Real Estate brand in a study by BlueBytes in association with TRA Research (both part of the Comniscient Group). Mumbai-based Godrej Properties trailed DLF at the second spot. Another Mumbai-based developer, Lodha Group, featured third, followed by Hiranandani Developers at the fourth place, which had a Brand Rep Score 14% lower than Lodha. Tata Housing ranked fifth with an 18% lower Brand Rep Score. Bangalore-based Prestige Estates came in at sixth place and is the second non-Mumbai-based developer to make the list. A total of eight Real Estate developers from Mumbai featured among the top 10 in the Most Reputed Real Estate Brands list. K Raheja Corp. took the seventh spot, followed by the 150-year-old Shapoorji Pallonji, which took the eighth spot. Oberoi Realty (ranked ninth) and Indiabulls Real Estate (ranked tenth) completed the top 10. A total of 57 Real Estate brands were listed in the India’s Most Reputed Real Estate Brands report, which saw 28 brands from Mumbai, 14 from Delhi, 10 from Bangalore, 3 from Pune, and 1 each from Chennai and Hyderabad. This Report is the third in the India’s Most Reputed Brands series, and BlueBytes is set to launch a Report each month that covers different Sectors. The study evaluates Brand Reputation by analyzing media perception and consumer perception.
“Realty in India is intimately connected to progress, to growth, to business success, and to the asset building of its populace. Though Real Estate investments in the coming years may not give the returns it has been giving for the last 2 decades, this can only be seen as a sign of the maturity of the Industry. Maintaining a good Reputation in this competitive Sector is a tough task, as the Industry is intricately connected to social status, finances, and foresightedness. Consequently, brands need to be certain about the risks they take, as it may just result in them losing their hard-earned and hard-fought Reputation,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.
India’s Most Reputed Real Estate Brands was a study conducted within the Real Estate Industry with BlueBytes analyzing news of 57 realty brands in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all media. A total of more than 27,000 articles related to different Real Estate brands were captured in the period between August 15, 2015, and August 15, 2016. In addition to news analysis, the consumer’s perception was also studied and this part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Respect. The 60-page, soft-bounded report is available for Rs. 999/-.
India’s Most Reputed Brands
‘India’s Most Reputed Brands’ is a product of BlueBytes in association with TRA Research, both nestled under the Comniscient Group. The companies bring together a unique synergy in the business of Reputation Measurement. The Report leverages their unique specialities – BlueBytes, which is focussed on measuring transmission of respect as perceived via the Print Media, and TRA, which specialises in measuring consumer perception. BlueBytes tracks all the brands’ news in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications. While TRA Research contributes with interviews on 2,500 consumer-influencers on the aspect of Commanding Respect. ‘India’s Most Reputed Brands’ is a one-of-a-kind study. BlueBytes and TRA Research are geared towards mapping the Reputation topography of different Sectors.
Founded in 2003, BlueBytes, a part of the Comniscient Group, is India’s leading media-analytics company with making it an indispensible tool for tracking, managing, and analyzing media coverage from print and online sources. BlueBytes News offers media analyzes 4,000 articles daily and extends services to 250 marquee clients from 20 diverse Sectors. This year Bluebytes plans to launch 12 reports of India’s Most Reputed Brands from different Sectors and last Month the company launched India’s Most Reputed Aviation Brands.
About TRA Research
TRA Research (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analysing stakeholder behaviour through two globally acclaimed proprietary matrices of Brand TrustTM and Brand AttractivenessTM. TRA Research conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behaviour. TRA Research provides Competitive Intelligence Reports mined from more than 15 million data-points on brand intangibles of 20,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of 'The Brand Trust ReportTM and of 'India's Most Attractive BrandsTM.