to be the first multilingual wedding portal

Posted by: at 9/22/2016 04:00:00 am

The startup, which is currently operating in English and Hindi, is planning to expand to other languages

New Delhi, 22nd September, 2016:, an NDTV Group venture is a wedding ecommerce startup that caters to wedding planning and all wedding related services. The website is currently the only wedding portal to operate in multiple languages- English and Hindi, and is planning to go vernacular and explore more languages to gauge greater reach and adoption. 
The Hindi website is already seeing huge traction, up to 20% of which contributes to the entire wedding portal’s reach. According to Google India statistics, Hindi content consumption is starting to take off and has grown 94% year-on-year as compared to a mere 19% growth in English content. The report also says that at least one in five persons in India prefers to access Internet in Hindi. It is with this idea that has ventured into multilingual websites.

Founded by Sachin Singhal, CEO and Smeeta Chakrabarti, MD, aims to be the ultimate wedding planner and curator of selective wedding merchandise. The website has around 5000 vendors across 20 categories, is operating in over 22 cities. 

The platform, which is known for its effective ways of connecting brides and grooms to credible and curated network of vendors, is working to become one-stop shop for all wedding needs, with its Average Order Value Rs 6000. Currently valued at 20 million USD, is looking to expand and generate revenue of Rs 180 Crore by the year 2021. to be the first multilingual wedding portal

Speaking on the popularity of the Hindi website, Sachin Singhal, Founder & CEO, says, “We see a large number of people coming to our Hindi site to discover new trends in the wedding industry, shop for products, read about vendors and their services from across India. The whole idea here is to diminish the hassles of wedding planning and help customers by providing stress-free modes of solutions. This is something we’re constantly working towards, and we are glad we’re reaching out to the right audiences.”
Started early this year, the website, apart from featuring leading designers like Anita Dongre, Neeta Lulla, Payal Singhal, etc., also displays some of the leading wedding couture brands like Manyavar, Mohanlal & Sons, and Outhouse on Board, etc., an NDTV Group venture is a 360-degree wedding & festival platform that caters to all wedding related requirements. The ecommerce portal provides services from clothing, jewelry, accessories and gifts to wedding planners, choreographers and photographers to a picturesque honeymoon to marriage registration through’s efficient services sitting in the comfort of your home. The platform has a simple 5-step plan to help in managing the event of a lifetime like weddings and recurring celebrations like festivals. 
The range of products and services offered is vast as the website sells luxury designers like Anita Dongre and Neeta Lulla but at the same time also extends its reach by providing budget-friendly options for those who wish to celebrate their big day in a cost efficient manner. The same range is effective for all other services namely mehendi designers, invitation designers, bands and dhols and much more.
Collectively making a one-stop shop to spruce up and add a pinch of fun mixed with royalty to your wedding, the website also features real wedding stories in order to give its potential customer’s real-life inspiration, be it in terms of d├ęcor or apparels!

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