· Launches Vodafone ‘U’– a unique lifestyle proposition for youth
· Enjoy finest connectivity with high speed, super HD voice and viewing/streaming
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UP West, August 10, 2016: To celebrate the spirit of youth and to cater holistically to its big need for being always connected, Vodafone has announced the launch of ‘U’, a lifestyle proposition for youth in UP West.
This is aimed at serving always connected, socially active, rapidly growing and highly demanding Indian youth. They are connected digitally and are accessible via the mobile to stay always connected with friends. Packs with different pricing serve as a ‘Connector’, ‘Enabler’ and ‘Entertainer’ for this consumer segment.
With this, they can surf day & night and get a separate night allowance so that they don’t miss out on single moment of fun. Apart from free unlimited music downloads for two months, they get spare loan data of 60 MB of 3G. A customer can call 1 of their closest buddies at a special rate of 20p/min with a buddy lifeline.
To make this proposition appealing to the youth, Vodafone is offering special ‘U’ kits at select outlets across UP-West and Uttarakhand. The kit contains exciting offers on Café Coffee Day and goodies like earphones, OTG chargers to make sure the fun never ends. They have also begun campus engagement program with colleges across the region with exciting and attractive offers. These campus activations have witnessed a higher affinity towards the brand among the youth.
Speaking on this initiative, Dilip Kumar Ganta, Business Head–UP West, Vodafone India, said, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate FunwithU. Our offer is a bundle of benefits and fun via the world of internet, voice, music plus exciting digital offers and experiences. Fun is always on for the young as their world of interest, residing in their pocket, will be active, 24X7. Vodafone ‘U’, is thus designed to facilitate better, this unique relationship between the youth and their mobile in a seamless and enriching way. We welcome all customers to be part of a new experience”.
Exclusive and unique digital assets have also been integrated with the MyVodafone App to make the user experience richer. Launch products under Vodafone ‘U’ start with prepaid plans - an all-in-one offer with everthing that the youth need.
Five benefits - Internet (Data quotas), Calls (Special Buddy Call rates), Music (Access to the Vodafone Music Library to download songs), Experiences and Lot’s more (Exclusive app experience with deals and more).
PRODUCT INFORMATION
VODAFONE U - Pack A
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VODAFONE U - Pack B
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First Time Pack (for first time users of Vodafone)
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Recharge Pack (for existing Users)
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Large
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Small
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Large
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Medium
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Small
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Price (Rs)
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291
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91
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Price (Rs)
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297
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179
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105
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Data -3G(MB)
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1024
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150
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Data -3G (MB)
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1024
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300
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150
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Night Data -3G(MB)
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500
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150
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Night Data -3G (MB)
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500
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300
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150
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Talk Time (Rs)
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20
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20
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Talk Time (Rs)
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20
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20
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20
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Validity (days)
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28
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28
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Validity (days)
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28
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28
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28
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Special Benefits on both packs
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Special Benefits on both packs
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1 Buddy Lifelines
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@ 20p/min
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1 Buddy Lifelines
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@ 20p/min
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Data Loan -3G
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60MB
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Data Loan -3G
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60MB
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Vodafone Music
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2 months Free subscription* from MyVodafone App
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Vodafone Music
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2 months Free subscription* from MyVodafone App
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Note: Prices indicated vary for each circle but are within the range indicated. Please check www.Vodafone.in/U
*data charges apply
About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving ~198 million customers (over 107 million in rural areas). Commencing operations in 2007, Vodafone is today a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, Vodafone is actively engaged in community development via its CSR and Sustainability initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st March 2016, Vodafone had 462.3 million mobile customers and 13.4 million fixed broadband customers. For more information, please visit: www.vodafone.com.