India August 22, 2016: Vadilal Industries Limited, one of India’s largest ice cream manufacturers, has launched ‘Freeze the Moment-6’ with ‘My Vadilal Story’ Contest. In its sixth season, the contest will focus on consumers’ nostalgic experiences with their favourite ice-cream brand. Winners of the contest will get exciting prizes and a chance to feature in the Company’s annual calendar along with their story. Last date for submitting entries is October 31, 2016.
Commenting on the campaign, Mr. Devanshu Gandhi, Managing Director, Vadilal Industries Ltd. said, “Freeze the Moment campaign, one of our most unique consumer-outreach initiatives, has enabled us to create and maintain a direct and personal connection with our customers. This time, we wanted our loyal customers to re-live their nostalgic experiences by sharing their story with the Company and other customers. We are glad to inform you that the Company’s brand ambassador, Parineeti Chopra has already shared her story.”
To participate in this year’s “Freeze the Moment” Contest, you have to write a story or record a video about your nostalgic moments with Vadilal ice-creams and send it along with your picture to freezethemoment@vadilalgroup.com
Vadilal Industries Ltd. constantly strives to engage with loyal customers through various marketing campaigns. Over the last few years, Vadilal has selected over 70 kids as the winners of the contest and featured them on the Company’s calendar. A few winners have also won a chance to be featured in Vadilal’s Ice Trooper advertisements in print, outdoor media as well as TV.
The successful ‘Freeze the Moment’ contest rounds off a year of novel marketing activities for Vadilal. The Company’s journey, starting from a small outlet in Ahmedabad over 100 years ago to reach the position of one of India’s largest ice cream manufacturers, has been hastened by consistent innovation in marketing and product creation. Today, the Company is also one of the largest processed food producers in India with significant exports of frozen vegetables and ready-to-eat snacks, curries and breads.
ABOUT VADILAL INDUSTRIES LTD (www.vadilalicecreams.com)
The story of Vadilal starts from the humble Vadilal Soda Fountain outlet opened in Ahmedabad in 1926. As time passed, it became famous for its authentic and wide variety of flavored ice creams. Vadilal has evolved over time, experimenting with new flavors and varieties to create delicacies enjoyed by many. Today, Vadilal Ice Creams has the widest range of ice creams in the country with 50 plus flavors available in more than 250 packs and forms. The range includes Cups, Cones, Candies, Juicies, Family Packs and Economy Packs. Vadilal also offers a wide range of Frozen Desserts, Premium & Super Premium Ice Creams.
Vadilal is one of India’s highest awarded Ice Cream Brands, having won more than 27 awards over the last few years. Apart from being a local favorite at most retail outlets, Vadilal has gone a step further and established its own parlors including Vadilal Scoop Shops & Vadilal Hangouts across India. As a company, Vadilal is constantly innovating to provide its customers with the best authentic experiences – inspired by the original Soda Fountain personalized experience- through every product. Today, you find Vadilal Parlors serving scrumptious scoops, flawlessly fashioned sundaes and tasty concoctions crafted from the best quality ingredients and ice cream.