Strategic Public Relations on their Small Finance Bank transformation
New Delhi, 8th August 2016: Ujjivan Financial Services, amongst India’s leading microfinance institutions has appointed Ketchum Sampark, a part of NYSE-listed USD 15billion Omnicom Group, as their strategic Public Relations Partner to champion Corporate & Media communications for their Small Finance Bank transformation.
Speaking on the development, Mr Vijay Balakrishnan, Chief Marketing Officer, Ujjivan Financial Services said: “We are delighted to announce that Ketchum Sampark, one of India’s leading Public Relations firms is on board as our strategic PR partner after a very careful consideration of their impeccable credentials, enormous experience & in-depth understanding of the Microfinance and BFSI domains”
“We are equally excited & confident that Ketchum Sampark will help us build impactful Public Relations & Customer Outreach Programs given, their years of inspirational PR work in the MFI & Financial Institutions spaces, as we begin our interesting & challenging journey of transforming into a best in class small finance bank” Mr Balakrishnan added.
Ujjivan started operations in Bengaluru in 2005 and serves over 32.79 lakh active customers through 469 branches and 8,258 employees spread across 209 districts and 24 states in India. Ujjivan also undertakes robust financial literacy program and community development & disaster relief programs for customers in collaboration with Parinaam Foundation which is a non-profit organization.
Ujjivan recently was declared the 3rd Best Place to Work for in India, as per the survey conducted in 2016 by the Great Place to Work Institute in coordination with The Economic Times. In October 2015, with the aim of providing financial inclusion to sections of the economy not being served by other banks, RBI granted licenses to operate Small Finance Banks (SFBs) to 10 entities including Ujjivan.
Commenting on the appointment, Mr N S Rajan, Managing Director, Ketchum Sampark said,
“We are very excited to partner with Ujjivan Financial Services in their mission towards transforming the lives of the economically active poor segments of our society further through a Small. Finance Bank institution We thank Ujjivan for their trust reposed in us, and with our extensive experience in the BFSI sector, including being associated with microfinance companies; we look forward to making a success of Ujjivan’s transformation into a Small Finance Bank.”
About Ujjivan Financial Services Limited
Ujjivan Financial Services, a leading microfinance institution (MFI), started operations in Bengaluru in 2005 and serves over 32.79 lakh active customers through 469 branches and 8,258 employees spread across 209 districts and 24 states in India. Ujjivan’s Gross Loan Book stand at Rs 5850.64 crore with a repayment rate of 99.78% as on June 30, 2016.
Ujjivan also runs a robust financial literacy program and community development & disaster relief programs for customers in collaboration with Parinaam Foundation which is a non-profit organization.
Ujjivan Financial Services Limited which listed on 10th May 2016 has announced their first quarterly results post listing recently on 29th July 2016. The company’s net profit increased to INR 71.37 crores a jump of 102.51% over Q1-FY16 and 29.96% over Q4-FY16 also the gross loan book size increased to INR 5,850 crores growth of 66.5% over Q1-FY16 and 8.6% over Q4-FY16
Ujjivan Long term bank rating upgraded by CARE & ICRA to A+ and short term rating upgraded by ICRA to A+. Ujjivan is also recognised as the 3rd Best Place to Work in India as per the survey conducted by the Great Place to Work Institute in coordination with the Economic Times.
Web: www.ujjivan.com|Twitter: UjjivanMFI| Facebook: Ujjivanmicrofin
About Ketchum Sampark:
Ketchum Sampark’ has over 22 year track record as one of the top PR agencies in India is demonstrated by its local understanding of the cultural, commercial, political and media characteristics of each regional Indian market matched with the expertise of Ketchum, a global leader with worldwide network of over 100 offices and affiliates. The agency's comprehensive public relations and communications services include Financial Communications, Corporate PR, Brands and Marketing, Technology PR, Employee communications, Issues and Crisis management, Public Affairs, Content, Social Media and Digital PR to serve the communications needs of India's largest companies as well as the biggest multinational corporations doing business in India.
Ketchum Sampark has an impressive client retention rate of about seven years and has rapidly become one of India's leading communication consultancies besides being one of the most respected public relations agencies in the region.