22nd August 2016 Mumbai: Shemaroo Entertainment Ltd, an established integrated media content house, acquires rights for live feed from one of the most popular Mandals of Maharashtra-–“LALBAUGCHA RAJA” for mobile and DTH platforms. This means consumers will now not only be able to enjoy live darshan and maha aarti of Lord Ganesha on their mobile but also on their television sets. Shemaroo Entertainment will distribute content of Lalbaugcha Raja (video and images) to all the telecom operators and selected mobile apps.
To get the live darshan on their mobile one needs to send a simple SMS - “SELBR” to 56060. Post which one will receive a link on the mobile and can enjoy LIVE darshan of “Lalbaugcha Raja” by simply clicking on it. LIVE darshan of Lalbaugcha Raja will be available from 5th September’16 onwards. Consumers who want to enjoy the darshan on their tv will have to subscribe to the devotional service from their DTH Operators like Airtel- iDevotion, Dish - Active Bhakti & Videocon - d2h darshan.
Jai Maroo, Director, Shemaroo Entertainment Ltd shared his thoughts on the occasion, “We feel blessed, as we are able to continue to share live video feeds from the Mandal of Lalbaugcha Raja to the devotees. Till date we had been distributing the rights of the videos to different telecom operators to reach to our consumers, this year we plan to expand our reach. Hence we are distributing it to all the popular DTH operators as well. This will definitely enhance consumer experience. Live aarti of Lalbaugcha Raja being played on your television set at home will change the environment around”
Mr. Sudhir Salvi, Secretary, Lalbaugcha Raja Sarvajanik Ganeshostav Mandal added, “It is a long association with Shemaroo Entertainment now and we are glad to work with them for the sixth year in a row. This year is all the more special as the videos now will not only be available on mobile phones of the consumers but can also be enjoyed on their television screens. It will be great viewing experience for the entire family.”
Shemaroo Entertainment Ltd (BSE Scrip Code: 538685; NSE Scrip Code: SHEMAROO) is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles.
Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system. For further Information, please visit www.shemarooent.com