Celebrate the brother – sister bond with Ferrero Rocher’s #PreciousLikeGold campaign this Raksha Bandhan!
§ An online engagement initiative by Ferrero Rocher for consumers to share their most memorable sibling memories
§ Special edition Raksha Bandhan packs for gifting
Bangalore, August 17, 2016: Raksha
Bandhan is an occasion that celebrates the sibling bonds and to make
this moment special, Ferrero Rocher is encouraging brothers and sisters
to create a personalized album with memories, for their siblings.
Ferrero
Rocher 24 pralines pack will have an accordion album, that allows
brothers and sisters to make a personalized memory album that can be
gifted with Ferrero Rocher. Consumers are also encouraged to share a
picture of this album along with their memorable Rakshabandhan stories
on social page of Ferrero Rocher (Facebook & Instagram). The
hashtag, #PreciouslikeGold will be used to talk about the entire
campaign with consumers. Grand winners would be selected from the social
platforms and will get a chance to win an Instant Camera and a few
winners will get limited edition Ferrero Rocher 96 pralines pack.
Ferrero Rocher 24 pralines special pack that comes with an accordion
album would be available from 8th August 2016 in selected stores of
Mumbai, Delhi and Bangalore.
A
Ferrero India spokesperson said, “Ferrero Rocher believes in enriching
consumer experiences by adding a personal touch to all their special
moments. Our #PreciousLikeGold initiative will encourage consumers to
share their precious moments with a personalized touch thereby
strengthening the golden bonds with their siblings.”
This
idea is conceptualized to integrate the on - ground activation and
leverage it online using social platforms like Facebook and Instagram,
thus ensuring a unique festive experience
About Ferrero Rocher:
Ferrero
Rocher created in 1982 has become a favourite boxed chocolate for
millions of people around the world. In fact today it is the world
leader in the box chocolate category and is sold in more than 130
countries across 5 continents. Ferrero Rocher transparent box
revolutionized the boxed chocolate market because the transparency
enhance the precious gold appearance of the single pralines and today it
is an integral part of the brand identity.
Ferrero
Rocher has an interesting history behind making it a precious gift for
your loved ones: driven by the desire to make all the pleasure &
enjoyment of a sophisticated chocolate, the Italian chocolatier Ferrero
created Ferrero Rocher that offers a unique multi-layered taste
experience - a creamy filling, a crispy wafer and a delicious crunchy
whole hazelnut centre – individually wrapped in its unmistakable golden
foil.
About Ferrero India
Ferrero
is an Italian manufacturer of chocolate and other confectionery
products. With an annual turnover of over US$ 11 billion, the company is
the 3rd largest manufacturer of chocolate and confectionary products in
the world.
Ferrero
India has its corporate office at Pune and is present across all the
metros and mini-metros and has a strong distribution network. It has
regional sales offices in Chennai, Delhi, Kolkata and Mumbai. Ferrero’s
other well-known brands in India include Kinder Joy, Kinder Schoko-Bons
Crispy, Nutella and Tic Tac.
The
company started its commercial operations in 2004, and in less than a
decade has become a strong player in the chocolate and confectionary
segment in India. The company has made India its production hub for Asia
and Middle East and exports half its local production.