Philips Launches LED TVs, Powered by New Age Content Driven Platform
Posted by: Clara Fernandes at 8/03/2016 06:19:00 am
Partners with Amazon for an exclusive launch
· One stop destination for all Entertainment, Information and Communication requirements
· A perfect combination of content and Smart LEDs
· New range to be exclusively available on Amazon.in at unbelievable prices
Chandigarh, 03 August, 2016: With an aim to revolutionize the TV segment in the country PE Electronics, official brand license partner of Philips for India, today launched its new age content driven LEDs. Powered by iKlub, the new range of Philips LEDs will be a one stop destination for all Entertainment, Information and communication requirements. For the first time in India consumers will be able to enjoy premium HD DTH services, Games, Movies, Music, Social Media and much more without worrying about multiple subscriptions. Philips has partnered with the leading ecommerce market player, Amazon.in for the exclusive distribution for these LEDs which is a perfect combination of content and Smart LEDs.
The company has unveiled 65 inch high end Curve 4K Ultra HD LED at Rs. 69,990 and 65 inch full HD TV at Rs. 59,990. With this new age content driven platform, customers can stream & download full-length movies in Hindi, English, Punjabi, Malayalam & other languages. One can also watch this on their phone and PC. Further, subscribers get 200,000+ hours of content and unlimited live TV recording of 400+ channels. It also offers access to coolest online games, Android App Store, and social media platforms like Facebook, Twitter and Skype and a lot more while sitting in the comfort of your home. Thus with new Philips LEDs powered by new age content driven platform, one can get entertainment, information and communication home delivered.
Speaking about the launch of LED TVs, Mr. Neeraj Sethi, COO, PE Electronics Ltd., said,“Today consumers are always connected across their devices and it is the availability of high end premium content that they aspire for. However, all this content is not available on one single platform. To cater to this growing need of content requirement Philips has launched its new range of LEDs powered by new age content driven platform. With these LEDs we start a revolution where consumers decide what they want to watch and when, be it movies, music, games, Live TV or social media. This new range will be exclusively available on Amazon.in within a week.”
Philips’ decision to partner with Amazon.in comes after studying consumer behavior and the online market place. With consumers adapting to newer channels, becoming technologically savvy and looking out for unique deals, Amazon.in became the first choice for Philips for the customers in India.
Senior representative of Amazon.in said, “We are excited to be the partner of choice for Philips and offer our customers an exclusive access to the new age content viewing experience. This is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and provide them a unique, delightful and trustworthy shopping experience. This exclusive partnership also serves as a testimony of our commitment to offer our customers unique products at exceptional prices.”
The new range of Philips LEDs powered by new age content driven platform will be exclusively available on Amazon. Philips along with Amazon.in will come out with easy payment offers for its customers. Thus for the first times in India customers will get a perfect combination of content and Smart LED TVs without worrying about multiple subscriptions.
About PE Electronics Ltd.
PE Electronics Ltd was set up in India in 2010 to bring two internationally renowned brands, Philips in the television domain & Electrolux in the home appliances domain to the Indian market through a brand licensee agreement. As part of PE Electronics, the Philips television range consists of High Definition LEDs, LCDs and Ultra Slim Color TVs. The Electrolux product range consists of Refrigerators, Washing Machines, Microwave Ovens and Air-Conditioners.
Under the exclusive brand license agreement with Philips, PE Electronics aims to deliver meaningful innovations in the television space to the Indian consumer and takes care of all manufacturing, sales, marketing and after sales service for the brand in accordance with the brand guidelines of Philips. PE Electronics is based out of Mumbai and employs over 1500 people.