Indian desi hip-hop sensation Badshah launches the Autumn Winter collection at Max Fashion

Posted by: at 8/12/2016 12:32:00 am

Noida, August 12, 2016: The Indian desi hip-hop sensation Badshah, who is fresh from his new hit single 'Kala Chashma' unveiled the autumn boho collection at Max store in GIP Noida today. The rapper created a buzz with Max shoppers and launched the new collection in his own hip-hop style!

Badshah at the Max Fashion Launch
 Badshah at the Max Fashion Launch

Models showcasing the AW 16 Collection
 Models showcasing the AW 16 Collection

Mr. Saurabh Garg, Business Head
 Mr. Saurabh Garg, Business Head

Unveiling the AW16 Collection
Unveiling the AW16 Collection

Commenting at the launch,Mr. Saurabh Garg, Business Head, Northat Lifestyle International Pvt Ltd Max Retail, said, “We are very excited to have Badshah with us today and we see the crowd going berserk when he finally unveiled our new logo in his own rap style. With the new collection, our focus is to bring a change for everyone to relive the small joys of life with our collection and begin a new style journey with us. We have introduced our new collection to make you look your best for the season.”

Speaking at the event, Badshah says, I love the fashion and flair Max follows and the new range I see here is for the real people who love to explore the world in their own comfort and style. I am equally excited to meet you all at Max store today.”

Brief about the collection

Hoodies, Jeans, Boots, a nip in the air and flushed cheeks, as the weather turns cooler Max brings you its All New Autumn collection!The new collection is all about giving you the nudge to do what you always dreamt of doing. Travelling to unknown places, seeing the world and discovering the real you and doing it in style.

The womens wear collection pays tribute to the nomadic bohemians. Flared denims, Bohemian maxi dresses and scarf prints are accentuated by tassel and chain details. Dainty floral prints are the key highlights that can be seen in varied sizes and combinations. It features seasonal staples, as well as diverse color palettes exclusively for fall and winter, all at highly competitive prices.With ever classic monochrome tones showered with burgundy, along with hints of jade. With Indian culture and nomadic prints from around the world, the latest range of Indian wear will make you want to update your wardrobe. Menswear takes its inspiration from the 90s music era with a tribute to the grunge rock legends, the story uses shades of black, grey, navy, plum and teal.Kids wear takes inspiration from the woods with the all-time favorite bear featuring as the mascot, polo’s to Henley neck tees, fun graphic print tees, color blocked shorts, this collection has it all for the younger boys while rugged army inspired battle stripes are a highlight for the older boys. Girls can dress up in cute pastel colours dresses, jumpsuits and skirts. From denim to laces, this vibrant collection of clothing for girls can be the only fashion destination.

So step out, make a wish, follow your dreams, and listen to your heart because “LIFE’S OUT THERE!”

About MAX:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 150 stores across 60 cities. The brand plans to have a network of 160 stores in India by the end of FY 16-17.
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