I Feel Safe With My Phone: I Feel SafeTM Safety Ka Power ButtonSM


New Delhi, India- August 17, 2016 – Mobile Standards Alliance of India (MSAI) and Nirbhaya Jyoti Trust (NJT) have collaborated to launch the I Feel Safe With My Phone: ‘I Feel Safe’TM ‘Safety Ka Power Button’SM  mobile application for women’s safety and security. The application is now available on Google Play Store for download by typing ifeelsafe. Alternately, users may visit www.ifeelsafe.in or  www.SafetyKapowerButton.in to download and install the app on their Android smartphones.


Mobile Standards Alliance of India (MSAI) and Nirbhaya Jyoti Trust (NJT) have collaborated to launch the I Feel Safe With My Phone: ‘I Feel Safe’TM ‘Safety Ka Power Button’SM  mobile application for women’s safety and security.

Mobile Standards Alliance of India (MSAI) and Nirbhaya Jyoti Trust (NJT) have collaborated to launch the I Feel Safe With My Phone: ‘I Feel Safe’TM ‘Safety Ka Power Button’SM  mobile application for women’s safety and security.

Mobile Standards Alliance of India (MSAI) and Nirbhaya Jyoti Trust (NJT) have collaborated to launch the I Feel Safe With My Phone: ‘I Feel Safe’TM ‘Safety Ka Power Button’SM  mobile application for women’s safety and security.

This safety tool creates a virtual panic button instantly, which users can simply press five times to activate an alarm. The app notifies the user’s pre-selected emergency contacts along with the national emergency helpline number 100 (eventually, 112), in the event of activation due to a panic or emergency situation. Alerts in the form of text messages (SMS) are sent to the emergency contacts of the mobile phone user every 30 seconds with the location coordinates.

The app does not need to be invoked for the safety alarm feature to work. In fact, it works even if the screen of the phone is locked, no Wi-Fi networks are available and without the need to subscribe to a data or Internet plan. The app even works without GPS device, which is a first-of-its-kind in the world.


The app works across India on all Mobile networks for both pre-paid and post-paid subscribers. While it is currently available for Android smartphones, the MSAI team is developing a version for iOS as well as for other mobile OS platforms.

About MSAI

MSAI is an independent and the world’s leading Testing and Pre-Compliance organization for mobile phone standards, which is recognised and respected throughout the world for its unique subject matter expertise. MSAI customers are majority belongs to the Telecom and IT sectors. MSAI is the Reporting Body of GSMA and issues IMEI numbers to all Indian brands and manufactures in India. MSAI also a specialist in development, distribution and integration of IMEI based mobile software services. MSAI also make custom solutions for Government, Device Management (DM) companies, Network Operators, Brand Owners and Consumers.

MSAI follows quality management system which fulfills all the requirements of ISO 9001:2008 standards.

Being India’s premier Telecommunication solutions and services provider, involved with mobile devices. MSAI works with leading mobile brands and manufacturers worldwide who trust MSAI services for their devices, for instance, the Over The Air Performance Analysis (OTA-PA) of relaunched devices using their proprietary mFlamingo platform prior to launch in the market.

For more details, please visit www.msai.in.